Job Title: Manager, Content Intelligence & Generative AI Strategy Location: London (Hybrid)

Purpose: This position leads the transformation of global content creation by harnessing advanced generative AI technologies and creative expertise. This role is pivotal in enabling global marketing teams to deliver content faster, smarter, and with greater imagination-amplifying brand impact and accelerating time-to-market. By integrating AI-driven solutions and fostering a culture of innovation, this role redefines how content is conceived, produced, and personalised at scale, ensuring global content is kept being elevated with top-notch creativity

Accountabilities: Collaborate closely with marketing, IT, legal, and agency partners to embed GenAI-driven content strategies across the organisation, fostering a culture of innovation and continuous improvement. Drive global content transformation by pioneering generative AI solutions that enable faster, smarter, and more imaginative marketing. Scout innovations within PMI agencies and externally, rapidly build and test new concepts, and industrialise GenAI applications. Accelerate adoption of GenAI by developing and integrating scalable tools, resources, and workflows-such as prompt libraries, custom AI agents, automated content pipelines, and best-practice frameworks-that empower teams to seamlessly ...