Marketing Analytics & Performance Specialist

Hybrid Working | Bolton

One of the UK's largest healthcare providers working in partnership with the NHS, whilst also operating as a private provider of healthcare services, is looking for an experienced Marketing & Performance Analyst to join this growing organisation.

Role Overview:

• This is a high-impact role where you will transform complex marketing data into clear commercial insight, helping prove the value of marketing activity and supporting strategic decision-making across the business.
• You'll connect data across platforms such as Salesforce and GA4, build robust commercial models, and provide the marketing team with the ROI intelligence needed to optimise strategy and budget allocation.

Responsibilities Include:

• Act as the single source of truth for digital and marketing performance, turning complex data into clear commercial insight.
• Connect platforms such as Salesforce and GA4 to create a unified view of the customer journey from first interaction to referral and surgery.
• Deliver Marketing Mix Modelling (MMM) and advanced analytics to forecast revenue and optimise marketing budgets.
• Measure marketing performance against commercial outcomes such as referrals and revenue, demonstrating true ROI.
• Build automated, self-serve dashboards using tools such as Looker Studio, PowerBI or Tableau to provide real-time performance insights.
• Identify underperforming channels and growth opportunities through proactive data analysis.
• Explore and implement AI and emerging analytics tools to drive innovation and commercial value.

Candidate Experience:

• Proven experience with Marketing Mix Modelling (MMM) and statistical analysis
• Expertise in Google Analytics 4 (GA4) and Salesforce reporting
• Experience with data visualisation tools such as Looker Studio, PowerBI or Tableau
• Strong ability to clean, structure and analyse complex or incomplete datasets
• Commercial understanding of P&L, CPA and Customer Lifetime Value

Technical Skills:

• GA4 and Google Tag Manager
• Salesforce reporting
• Looker Studio, PowerBI or Tableau
• Advanced Excel or Google Sheets
• Data blending and database knowledge (desirable

For more information and to express your interest send your CV now!

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