Job Title: Marketing Co-ordinator

Contract Type: Part-Time (15 hours per week)

Working Hours: Flexible – specific days and times to be agreed at interview

Salary: Commensurate with experience

Location: St John’s School, Sidmouth, Devon, UK

Job Description

Purpose of the Role

To support the strategic development and operational delivery of the school’s marketing and communications activities. The Marketing Co-ordinator will help raise the profile of the school, promote pupil recruitment and retention and enhance engagement with current and prospective families, alumni and the wider community.

Key Responsibilities

Marketing and Communications

• Develop and implement engaging content for the school’s website, social media channels, newsletters and press releases.
• Manage and update the school website to ensure it reflects the school’s ethos and activities.
• Plan and schedule regular social media posts, showcasing school events, achievements and daily life.
• Draft marketing materials (e.g. prospectuses, flyers, advertisements) in line with the school’s branding for our designers to create.
• Support the organisation and promotion of key events such as Open Events, school performances and fundraising initiatives.
• Build relationships with local media and community partners to secure positive publicity.
• Lead the development of an annual marketing plan that includes advertising, public relations, digital marketing, events, and community outreach.
• Create monthly marketing reports.

Branding and Promotion

• Ensure consistency of the school’s brand and messaging across all platforms and publications.
• Monitor and evaluate marketing campaigns, suggesting improvements and new ideas.
• Source and manage promotional merchandise and display materials.
• Promote events, camps, extracurricular activities, international programs.

Admin Support

• Collaborate with the Admissions team to produce materials and campaigns aimed at prospective families.
• Assist in preparing for open events and tours, ensuring high-quality presentation and visitor experience.
• Along with the admin team, support the main office during secretarial absence.

Photography and Media

• Take and edit photos/videos of school life, events and student achievements for promotional use.
• Maintain a well-organised photo and video archive for marketing purposes.

Person Specification

Essential Qualifications and Experience

• Proven experience in a marketing or communications role, preferably within the education sector.
• Strong written and verbal communication skills.
• Experience with content creation, social media management and digital marketing tools such as Google and Meta ads.
• Competence in using graphic design tools (e.g. Canva, Adobe InDesign, or similar).

Desirable Skills and Experience

• Experience working in a school or educational environment.
• Knowledge of the independent school sector and understanding of its values and challenges.
• Photography and/or video editing skills.
• Knowledge of GDPR and safeguarding principles in relation to marketing and communications.

Personal Qualities

• Proactive, creative and able to work independently.
• Strong organisational skills and attention to detail.
• Ability to manage multiple tasks and meet deadlines.
• Professional and friendly manner; confident engaging with staff, parents and pupils.
• Commitment to the values and ethos of the school.
• Discreet and respectful of confidentiality.
• A really good sense of humour.

Additional Information

• The role is subject to an enhanced DBS check.
• Training in safeguarding and child protection will be provided.
• Flexibility in working hours may occasionally be required to support key events outside normal hours.