Marketing Lead Saga Travel

Make sure to read the full description below, and please apply immediately if you are confident you meet all the requirements.
Salary up to £38,000
FT- 35 hours per week
Permanent
Hybrid- Folkestone (3 days a week in the office)

If youre passionate about travel and creating inspiring, customer focused marketing, this is an opportunity to play a key role in bringing unforgettable holiday experiences to life. As part of our Travel Marketing team, youll support the delivery of impactful, multi-channel campaigns for Saga Holidays helping turn our marketing communications plan into compelling activity that drives demand and sales.

This is an exciting time to join a growing, multi product travel business, where no two days are the same. As Travel Marketing Campaign Lead, you will sit at the heart of the organisation, collaborating with teams across marketing, revenue, product, CRM and digital acting as a conduit to ensure campaigns are aligned, effective and customer centric. With exposure across the wider business, youll have the opportunity to shape campaign direction, influence ways of working, and there is real scope to make the role your own.

Were looking for a proactive, commercially minded marketer who thrives in a fast-paced, evolving environment. Youll be a natural self-starter who can lead with confidence and adapt quickly as priorities shift. Youll enjoy the pace and variety that comes with changing demands, seeing it as an opportunity to problem solve, reprioritise and keep campaigns moving forward. With a strong eye for creative and a deep understanding of the customer mindset, youll be passionate about crafting compelling messaging, showcasing key product strengths, and delivering campaigns that truly resonate.

This role requires you to be working from our Folkestone office a minimum of 3 times a week. We have designated office space for colleagues in our Travel business, allowing us to collaborate and share success as a function.

At Saga we recognise that our people make us special. We believe our colleagues deserve rewards for the excellence they demonstrate every single day, that's why we have put together an amazing benefits package for all colleagues.

BENEFITS AVAILABLE FOR THIS ROLE:

• 25 days holiday + bank holidays
• Option to purchase additional leave - 5 extra days
• Pension scheme matched up to 10%
• Company performance related annual bonus - Up to 5%
• Life assurance policy on joining us, 4 x salary
• Wellbeing programme
• Colleague discounts including family discounts on cruises, holidays and insurance
• Range of reductions and offers from leading retailers, travel groups and entertainment companies
• Enhanced maternity and paternity leave
• Grandparents leave
• Income protection
• Access to Saga Academy, our bespoke learning platform

• Lead the planning and delivery of integrated, cross-channel marketing campaigns, ensuring messaging and creative showcase key brand differentiators and drive commercial performance.
• Support the development and execution of the annual marketing plan for Saga Holidays, working closely with the Holidays Marketing Manager and Head of Travel Marketing.
• Orchestrate the end-to-end campaign delivery process shaping, briefing and delivering high-quality marketing communications in a timely and organised way.
• Act as the central point of coordination across Marketing, CRM, Digital and wider business teams; aligning stakeholders, managing timelines, and ensuring clarity on roles, actions and dependencies.
• Develop and deliver compelling, customer-focused content and journeys across all channels, ensuring a seamless and personalised experience.
• Drive a test-and-learn approach across campaigns, working with CRM, Digital and Insight teams to optimise messaging, creative and performance.
• Ensure all campaign activity is effectively tracked, measured and reported, providing a clear view of performance and opportunities for improvement.
• Manage external agencies and partners, while exploring new partnership opportunities and representing the brand at relevant events.

You will already have experience delivering marketing campaigns across multiple channels, including direct mail, print, social and digital. Ideally, youll have worked within the travel sector; however, candidates from other fast-paced, consumer-focused industries such as retail will also be considered. Above all, youll bring a genuine passion for travel and a desire to create inspiring customer experiences.

• A confident project manager and communicator, able to align cross-functional teams and clearly report on campaign performance.
• A collaborative team player who builds strong relationships across marketing, CRM, digital and external partners.
• A proactive self-starter who takes ownership, identifies solutions and drives activity forward.
• Experienced in planning and delivering omni-channel campaigns to deadlines in a fast-paced environment.
• Commercially minded, with a clear understanding of how marketing drives revenue and performance.
• Growth-focused and strategic, comfortable challenging the status quo and exploring new opportunities.
• Data-driven and naturally curious, using insight to inform decisions and optimise performance.
• Experience in a large consumer-facing organisation, ideally within travel or a similar industry.

Saga Values: Make it Happen, Do the Right Thing, Customer First, Excellence Every Day, Our People Make Us Special

Over the past 75 years we have become the UK's specialist provider of products and services to people aged over 50 in the UK. Were the most trusted brand amongst UK consumers in this demographic, recognised for high-quality products and exceptional standards of service. Our product portfolio includes cruises, holidays, insurance, personal finance products and?our Saga Magazine.

Our focus on delivering exceptional products and service empowers our colleagues to create moments that are personal and special for our customers and for each other and our values underpin our approach and help guide us to deliver our purpose.

Were committed to making sure that colleagues can be their best, be themselves and make a difference more than anywhere else. We have done this by creating a truly inclusive culture, where all colleagues can bring their full and authentic selves to work and be treated with dignity?and respect in an environment that is free from discrimination and harassment.

Thanks to our people, Saga was awarded with a Gold for Best Customer Centric Culture in 2025. This is testament to the great culture weve built together. This award belongs to all our colleagues who collectively make Saga a fantastic place to work.

We are champions of age inclusivity and signatories of the Age-Friendly Employer Pledge, we are proud of our multigenerational teams we have in place. Were also a committed Disability Confident employer and ensure that our recruitment process is inclusive and accessible. Your application will have fair consideration, and youll receive personal communication throughout your applicant journey when you apply to join Saga.

Saga does not accept agency CVs unless specifically engaged on the role by the Talent Acquisition Team. Please do not forward CVs to our recruiters, employees or any other company location. xbpsjku Saga will not be responsible for any fees related to CVs received in this unsolicited manner.

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