Marketing Lead - Wakefield Inspiring Recovery

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Job Introduction
Marketing Lead – Wakefield Inspiring Recovery & Inspiring Futures
We are currently recruiting for exciting opportunities to join Turning Point and be a part of our highly successful and innovative drug and alcohol services in Wakefield.
Wakefield Inspiring Recovery is a fully integrated adult service delivered by Turning Point. Wakefield Inspiring Futures is the substance use service for young people up to the age of 25.
We focus on partnership working throughout the services to help those in the local community who need support to achieve their goals. We deliver treatment and support across Wakefield District, ensuring a holistic and inclusive approach to recovery in this new all age drug and alcohol service.
This role will be supporting our services across Wakefield District, occasional travel to the service hubs is required and some home working available.
Role Responsibility
As a Marketing Lead, you will scope, plan, and deliver marketing and communications activities to promote Turning Point’s Wakefield Inspiring Recovery services.
The successful candidate will be responsible for generating referrals to the service from specific population groups in line with population need and KPIs.
You will do this by:
Identifying who we are targeting and determining how we are reaching specific cohorts, both on and offline
Working with the service to deliver promotional activities to drive an increase in referrals
Creating content inhouse using a range of tools and promoting across different platforms, including Facebook and Instagram
Creation of routine key messages and promoting them to our target audiences
Reporting on activity linked to the marketing plan and performance
Promotional support for community outreach activities, including events and marketing collateral
Leading local awareness campaigns working alongside the service leads
Liaising with local authorities/public health/commissioners to build communication links in the community
Working with the Central Marketing team to ensure all activities are on brand and created in the right tone of voice
Highlighting concerns and as appropriate presenting solutions
The Ideal Candidate
To be considered for the role you will need to have previous experience of working in marketing or communications, including creating on and offline content, and independently managing social media accounts.
While sector experience isn’t necessary, an understanding of the needs of the people we support is preferred.
You’ll be comfortable taking a hands-on approach, writing your own copy, designing your own assets, and presenting your work back to a range of stakeholders
You’re results driven and always look for pragmatic ways to improve against objectives
You enjoy a high degree of autonomy while being very collaborative and inclusive of people’s ideas and perspectives
You’re organised and methodical, with great attention to detail
You enjoy bringing stories to life in creative and engaging ways
You’re positive, resourceful, and action orientated
About us
As a leading health and social care provider with more than 300 locations across England, we take real pride in the services we offer.
Our people bring our vision to life. So, if you are enthusiastic, motivated and committed to support others to fulfilling their potential, here at Turning Point, we don't just offer you a job – we offer you a career.
What Benefits Will I Receive?
We know reward looks different to each person and so whether its ways to make your money go further, a culture supporting recognition and celebration, or opportunities to boost your career – we want to support you in every way we can with our total reward package.
You will get 33 days’ paid holiday a year, increasing with each year of service up to 35 days. Plus the option to buy additional holidays and spread the cost.
Join our team and discover the comprehensive benefits we offer by following the link below to explore all the exciting perks available to our employees.
Turning Point Benefits
We reserve the right to close this advert early if we are able to appoint to the vacancy before the advertised closing date.
Turning Point
Attached documents
Marketing Lead Role Profile - Jan 26.pdf
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Location:
Wakefield
Job Type:
FullTime
Category:
Comms And Marketing

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