Marketing Manager, Demand Generation (Education)Remote, UKCompetitive + BonusPermanent full timeAbout IRIS EducationIRIS Education is part of IRIS Software Group, one of the UK's largest privately held software companies. OurEducationdivision serves over 12,000 schools and trusts globally, providing finance, HR, payroll, compliance, and school management solutions across brands includingiSAMS, Every, IRIS Financials, andParentMail.We'regrowing fast, andwe'rebuilding the team to match.The roleAs Marketing Lead, Education, you will build and lead the demand generation function for IRIS Education, covering both the UK State market and the Independent and Internationalschoolsmarket. You will create a high-performing operation with shared goals, standards, and commercial focus, capable of delivering at scale across two distinct and dynamic markets.Working within the strategy and budget framework set by the Marketing Director, you willestablishthe foundations, processes, and capability that enable your team to deliver integrated campaigns at scale.The priority is building a team and function that delivers consistently. Strategic thinking, people leadership, and commercial clarity are key drivers.Key responsibilitiesBuild and lead a team of five marketing professionals, settinghigh standardsfor execution quality and commercial impactEstablish unified campaign planning, performance frameworks, and operating standards across both marketsOwn performance reporting across the demand generation function, acting as the go-to source for campaign results, pipeline contribution, and marketing ROI for senior stakeholdersDefine differentiated approaches fordistinct markets: ABM for UK State, scalable demand generation for Independent and InternationalSet and own pipeline targets across new customer acquisition and customer expansionManage the demand generation budget with clear ROI accountabilityImprove lead qualification standards and MQL-to-SQL conversion ratesPartner with Sales, Product Marketing, Content, and Events to deliver integrated programmesAbout youYou are a demand generation leader with the experience to both set the strategy and drive execution when needed.You'llbring:B2B demand generation or growth marketing, with at least 3 years leading and mentoring teamsA track recordof delivering pipeline through integrated campaigns across digital, content, and eventsSalesforce experienceComfortable working within a defined strategy and budget framework, while owning execution and performanceSolid commercial acumen: understanding of pipeline metrics, budget management, and ROI reportingOrganised and process-minded, with the ability to bring structure and consistency to campaign planningA data-driven approach with the confidence to optimise based on performanceBonus if you have:Experience in the education sector or edtechABM programme design and executionMarketing automation experience (HubSpot, Marketo, or Pardot)Experience managing multi-market or multi-region marketing operationsWhy join us?Lead a high-impact demand generation function covering two dynamic and growing marketsBuild the team, the processes, and the foundations for long-term growthWork in a collaborative environment where marketing has a direct line to commercial outcomesApply nowIfyou'rea marketing leader who builds teams that deliver, andyou'reready to make a measurable impact in education technology,we'dlove to hear from you.Pleasenote:vacancy may close early due to high volume of applications.JBRP1_UKTJ