About the role:The Marketing Programme Manager is responsible for the end-to-end conception, delivery and optimisation of marketing programmes that drive engagement, pipeline and revenue growth across VCGs target verticals and portfolio areas.This is a hands-on role combining programme ownership, content led campaign delivery, creative thinking, stakeholder management and commercial accountability. You will lead multi-channel programmes from idea to execution, working closely with sales, SDRs, internal subject matter experts and external partners to ensure activity delivers measurable business impact and meaningful customer value.You will be a growth minded marketer, comfortable operating at pace, using data, insight and creativity to cut through the noise and continually refine activity to maximise ROI.Key Responsibilities:Marketing programme ownershipOwn the end-to-end delivery of multiple marketing programmes, aligned to agreed verticals, propositions and portfolio prioritiesTranslate strategy and objectives into clear, executable programmes of activity, campaigns and projectsTake accountability for programme planning, delivery, reporting and outcomesCampaign, content and customer communicationsDeliver multi-channel marketing programmes, including digital, content, email, events, partner activity and campaign supportLead the creation of high-volume, high-quality content using a mix of internal resources, external suppliers and AI toolsEnsure content is tailored for different audiences and channels, and supports GTM execution across marketing, sales and SDR teamsBe comfortable understanding complex and technical concepts and translating them into clear, outcome led, customer friendly languageOwn the production of value-add customer communications that educate and support customersContribute to cross sell and portfolio adoption through relevant, well timed customer messagingPlan and deliver email sequences and nurture activity aligned to programmes, verticals and stages of the customer lifecycleEnsure all content is appropriate to audience, channel and commercial objectiveSales and GTM alignmentWork closely with sales leadership, SDRs and external partners to support GTM motions and pipeline accelerationMaintain close relationships and feedback loops with sales teams to help refine targeting, messaging, programme effectiveness and commercial outcomes.Equip sales teams with the right messaging, materials and campaign context to maximise conversionCreative campaign leadership and differentiationPlay a leading role in shaping creative campaign concepts and programme narrativesHelp ensure VCGs marketing activity cuts through market noise, differentiates the business and stands out from competitorsBring fresh thinking to messaging, formats and execution, balancing creativity with commercial disciplineChampion a test and learn mindset to explore new ideas and approaches, refining activity based on insight and performancePerformance, reporting and ROIDefine clear success measures for all programmes, including engagement, pipeline contribution and ROIMonitor performance in flight, adapting activity in an agile manner to improve resultsProduce clear, credible performance reporting for senior stakeholders, supporting investment decisions and future planningEvents and industry engagementPlan and deliver a programme of events and external engagement, including VCG led events and industry conferencesManage virtual and in person events from concept through to delivery and follow upWork with partners and third-party providers as requiredBe willing to travel to support on site delivery and event activityWider contributionSupport wider marketing and central business initiatives as requiredPlay an active role in shaping and executing VCGs broader marketing strategyContribute to the continuous improvement of marketing processes, tools and ways of workingRequirements:Skillsand experienceEssentialMinimum 3+ years experience in a B2B marketing roleProven experience delivering end to end marketing programmes or campaignsStrong content capability, spanning thought leadership and GTM focused materialsExcellent programme and project management skills, with the ability to manage multiple workstreamsExperience working closely with sales teams to support GTM activityCommercially minded, with experience demonstrating performance and ROIConfident communicating with senior stakeholders and external suppliersDesirableExperience planning and delivering events and industry engagement activity, including customer events, partner initiatives and industry conferencesExperience in technology, connectivity, IT services or B2B professional servicesFamiliarity with marketing automation, CRM systems, performance reporting and AI enabled content toolsPersonal attributesGrowth focused, commercially aware and outcomes drivenOrganised, proactive and comfortable operating at paceCreative thinker with a strong desire to make marketing stand outConfident and credible when working with senior stakeholdersCollaborative team player with strong stakeholder empathyJBRP1_UKTJ