National Sales Manager - Wood Coatings

Location: UK-based - Remote working with customer visits. Salary: £50k - £60K + Company Vechile + Bonus

Overview A specialist manufacturer of exterior wood coatings is seeking an experienced, driven Sales Manager to lead business development efforts across England. This is a pivotal role within a growing UK team, focused on expanding market share in the exterior wood protection sector.

The ideal candidate will have a strong technical sales background in coatings and a proven track record of building relationships with distributors and direct customers.

Key Responsibilities

* Develop and execute a business development strategy for exterior wood coatings across England * Identify, approach, and convert new distributors and direct customer opportunities (OEMs, joinery manufacturers, timber merchants, cladding/fencing specialists, etc.) * Secure product trials, support customers through the onboarding and evaluation process * Build strong commercial relationships across the supply chain, including channel partners and specifiers * Work closely with internal teams (technical, logistics, marketing) to align UK growth objectives with broader group strategy * Monitor competitor activity and market trends to refine sales tactics and uncover opportunities * Provide customer feedback to support continuous product development and market positioning

Key Requirements

* Proven...