• Paid Media Account Manager
• London (hybrid)
• Performance Marketing Agency
• Salary: £35,000 - £45,000

A growing performance marketing agency is looking for a Paid Media Account Manager to join its established paid media team. This is a hands-on, strategic role suited to someone who enjoys owning accounts end to end, working closely with data, and helping clients understand the true impact of their media spend.

The agency works with a mix of arts, culture, education, B2B and commercial brands, and places a strong emphasis on measurement, incrementality and full-funnel performance.

Role:

As a Paid Media Account Manager, you’ll manage a small portfolio of clients (typically 3–4), with a balance of larger, strategically complex accounts and smaller growth-focused clients. You’ll be responsible for campaign planning, activation, optimisation and reporting across paid search and paid social, with a strong focus on Google Ads.

You’ll work closely with account directors, data specialists and strategy teams to build media plans that are grounded in client objectives and backed by robust measurement. You’ll also have the autonomy to shape campaign direction, test new approaches and make recommendations based on performance insights.

Responsibilities:

• Managing paid search and paid social campaigns across multiple clients
• Acting as the day-to-day media lead on accounts, owning performance and delivery
• Building media strategies that align to full-funnel business objectives
• Using data and measurement frameworks to assess impact, not just surface metrics
• Supporting incrementality testing and channel evaluation where appropriate
• Producing clear performance reporting and insights for clients
• Collaborating with data and strategy teams on attribution, tracking and optimisation
• Managing budgets, pacing and forecasts across accounts
• Supporting and mentoring junior team members where required

Looking for:

• Strong hands-on experience with Google Ads and paid social platforms (Meta particularly useful)
• Comfortable working across both search and social rather than specialising in just one
• A solid understanding of performance metrics such as CPA, ROAS, conversion rates and funnel KPIs
• Experience working with tracking and reporting tools (e.g. GA4, GTM, Looker, BigQuery or similar)
• Confidence working with imperfect data and still drawing meaningful insights
• Strong communication skills and experience working directly with clients
• An interest in measurement, attribution and incrementality, even if not a data specialist
• Experience supporting or managing junior team members is a plus