Paid Media Specialist – B2B SaaS Scale-Up Location: Manchester (Northern Quarter, 2 days per week in-office) Salary: £40,000–£45,000 (stretch possible for the right candidate) Contract: Full-time, permanent The Business Forward Role are currently partnering with a fast-growing B2B SaaS business that secured Series A investment last year and is now scaling its commercial and marketing functions. The company operates in a specialist niche within the manufacturing and technology space, delivering innovative software to organisations. They've seen strong growth in recent months, with a new executive team in place and an ambitious roadmap ahead. This is a brilliant opportunity to join at a pivotal stage and take ownership of a key area of their digital marketing strategy. The Opportunity This is a hands-on role where you'll have the chance to: Shape the paid media strategy from scratch. Test, optimise, and scale campaigns across Google Ads, Display, and LinkedIn . Experiment with new platforms such as TikTok and YouTube. Partner with our SEO agency to create a joined-up acquisition engine. Report on performance and focus on measurable results: MQLs, CPL, CPA, and ROAS . You'll work directly wit...