Overview

PBSA China Specialist

• UK Remote
• Fixed Term Contract until 31/12/2026
• Part-time, 20 hours per week between 8am-4pm (flexible schedule including evenings or weekends during peak student periods)
• £14.50 per hour

Job Purpose
The PBSA China Specialist will drive Yugo's growth in the Chinese student market, with a primary focus on converting enquiries into signed tenancies. This is a high-impact sales role where your efforts directly influence occupancy and revenue. You will engage with prospective and current Chinese students, manage leads efficiently, and ensure a seamless experience from enquiry to move-in, while also promoting Yugo residences through Chinese digital platforms and providing actionable market insights.

You will work closely with site teams, marketing/digital marketing teams, and the sales department to maximise engagement and bookings, supporting Yugo's overall occupancy and growth objectives.

Role Split:
Main - Sales Conversion & Execution: Manage leads, overcome cultural barriers to booking, and hit aggressive occupancy targets through direct-let sales. This is your primary focus and where your results matter most.

Supporting - China Social Media & Mini Programme Lead Management: Act as the digital "meeter-and-greeter" on platforms like WeChat and RedNote, keeping the brand visible, filtering enquiries, and nurturing engagement with prospective students.

Responsibilities

Key Responsibilities:

Sales & Leasing (Primary)
• Drive direct-let bookings by managing and following up on global Chinese leads with focus on priority cities such as London and Edinburgh.
• Convert prospective students and parents into confirmed bookings.
• Hit and exceed individual and team sales targets consistently.
• Work efficiently under pressure to meet deadlines and booking targets.
• Support rebooking campaigns and maximize occupancy across sites.
• Maintain accurate records in company systems for all leads and bookings.
• Produce reports and identify trends in enquiries, sales, and conversion to inform strategy.
• Prioritize high-conversion activities and respond promptly to all sales-related enquiries.
• Provide guidance and Mandarin translation to Chinese students during booking and move-in.
• Support short engagement activities and events tailored for Chinese residents.

• Collect feedback on student experience and escalate key issues to management.

Social Media Lead Management (Supporting)
• Lead Identification & "Social Listening": Actively monitor the RedNote algorithm for keywords related to your city (e.g., "London Student Housing," "Safe areas near UCL").
• Inbound Query Management: Manage the "Direct Message" (DM) pipeline on RedNote. You are responsible for moving a student from a "How much is this room?" comment to a private, personalised conversation.
• Engagement Strategy: Replying to comments with a mix of authority and "Big Sister/Brother" energy.
• Cross-Platform Migration: Strategically moving "warm" leads from RedNote and WeChat into your sales consultations where the actual closing happens.
• KOC (Key Opinion Consumer) Coordination: Encouraging current Chinese residents to post their own "room tours" on RedNote and managing the influx of referral leads these posts generate.

What else?
This job description serves as a guideline, this list of responsibilities is not intended to be exhaustive and other requests commensurate with the role may be made of you from time-to-time. This is a supportive, hands-on administrative role with a strong customer focus.

Qualifications

Key Skills & Capabilities
Essential
• Fluent in Mandarin and English (spoken and written)
• Strong sales, conversion, and interpersonal skills
• Expert in RedNote algorithms and WeChat community management
• Proven ability to hit sales targets and drive direct-let bookings
• Ability to work under pressure and manage competing priorities
• Understanding of Chinese student culture and expectations
• Experience with Chinese social media platforms
• Ability to analyse leads and report sales trends

Desirable

• Experience in student accommodation, international student services, higher education, or desire to grow Sales and Marketing as future career
• Familiarity with company systems for tracking enquiries and bookings
• Previous sales, marketing, or student engagement experience

Personal Attributes
• Friendly, approachable, and culturally aware.
• Organized, proactive and able to prioritize sales and conversion activities.
• Able to work independently and as part of a team.
• Thrives under pressure, with the ability to manage deadlines and targets effectively.
• Passionate about supporting international students.
• Flexible with working hours, including evenings and weekends, to support student needs and peak booking periods.