Performance Business Director (tech client) Join to apply for the Performance Business Director (tech client) role at Zenith Overview Publicis Groupe, known for its world‑renowned creativity, best in class technology, digital and consulting expertise, is the world’s third largest communications group. With more than 80,000 people in over 100 countries, the Groupe has four solution hubs: Creative with Publicis Communications, Media with Publicis Media, Digital business transformation with Publicis Sapient, and Health & Wellbeing with Publicis Health. Adobe is one of the largest and most diversified software companies in the world. Adobe empowers everyone — from individuals and small businesses to government agencies and global brands — to design and deliver exceptional digital experiences. Headquartered in San Jose, California, Adobe has more than 31,000 employees and achieved revenue of US$21.5 billion in fiscal year 2024. Adobe’s core product lines include Creative Cloud, Document Cloud, and Experience Cloud. About The Role This is an incredible opportunity to drive growth and change on a fast‑growing, game‑changing Publicis Media client. As our client’s business continues to mature, we are seeking a Performance Business Director to join our growing team and help unlock the full potential of our strategic planning capabilities. You will play a pivotal role in developing a world‑class communications planning product and use proactive thought leadership to help clients unlock new sources of growth. About The Work Leadership & Team Management

Overall leadership of Adobe.pub’s EMEA performance product across upper and lower funnel activity in Programmatic Media, Paid Search, and Paid Social for the Acrobat Product Group. Manage and coach a multi‑disciplinary team, including direct line‑management responsibility for Programmatic, Search, and Social talent dedicated to the Acrobat product group. Represent all performance workstreams for Acrobat on the Adobe.pub management team and collaborate with other product group leads.

Strategy Development & Planning

Work in partnership with the Acrobat Planning Lead to develop and implement a vision for deploying Adobe’s media investment in performance channels to deliver optimal business and ROI outcomes. Develop effective and efficient quarterly performance strategies across all channels to drive brand, digital, and business results. Move Adobe towards a “full‑funnel” approach combining upper and lower funnel media for maximum efficiency and effectiveness. Always seek out new and improved planning approaches, partners, data sets, processes, and ways of working to continuously improve the team.

Measurement, Analytics & Optimization

Effectively analyse historical campaigns to integrate learnings into future campaigns in collaboration with analytics teams within Adobe.pub and Adobe. Work with strategy leads to oversee a robust test‑and‑learn program to improve Adobe’s media effectiveness. Help Adobe overcome walled gardens to understand the actual impact of different channels on results.

Partnership & Collaboration

Develop relationships with key media vendors to negotiate partnerships for Adobe. Collaborate with Performance Leads in APAC, Japan, and the US to share and adopt best practices to accelerate performance delivery. Contribute to the development of the broader global Adobe.pub, Zenith Global & Publicis Media performance product. Look for opportunities to expand Adobe.pub’s relationship and scope with Adobe by providing services that drive growth for the client’s business.

Responsibilities WHAT YOU NEED TO SUCCEED

Digital‑first leader who can craft compelling, data‑driven stories and influence diverse stakeholders. Strategic thinker with expertise in digital performance, analytics, and optimization to shape client media strategies. Technical proficiency and hands‑on experience in Programmatic, Paid Search, or Paid Social activation. Proven team leader who builds high‑performing, motivated, and collaborative teams. Strong account management skills to ensure seamless delivery and trusted relationships with Adobe and internal stakeholders. Excellent presentation and communication abilities to confidently engage senior stakeholders. Commercially driven and proactive, with strong problem‑solving skills and a drive to elevate issues early. Analytical and detail‑oriented, adept at interpreting data, spotting trends, and ensuring accuracy.

Additional Information Publicis Groupe operates a hybrid working pattern with full‑time employees being office‑based three days during the working week. We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process. Please make sure you check out the Publicis Career Page which showcases our Inclusive Benefits and our Employee Action Groups. Seniority level Not Applicable Employment type Full‑time Job function Business Development and Sales Advertising Services Referrals increase your chances of interviewing at Zenith by 2x Get notified about new Business Director jobs in London, England, United Kingdom. Get notified about new Business Director jobs in London, England, United Kingdom. #J-18808-Ljbffr