Performance & Digital Marketing Manager

New Yesterday

Performance & Digital Marketing Manager Northampton, UK (HQ-based) Salary £40,000 - £45,000 per annum

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Gtechniq is a premium Automotive brand trusted by enthusiasts and professionals worldwide for its technical performance and credibility. Digital plays a critical role in how we build brand, engage our community and drive growth across D2C, professional and B2B channels.
We are looking for a Performance & Digital Marketing Manager to own and lead our digital performance strategy end-to-end. This role oversees all digital channels, CRM and community output, ensuring strong execution, clear insight and continuous improvement.
This is a hands-on, high-ownership role, based at our Northampton headquarters, working closely with the Head of Business Development & Marketing, the wider marketing team, e-commerce, sales and external partners.
What youll do:
Own the digital performance strategy across all channels, aligning brand, community and commercial objectives
Lead day-to-day management of all social and community channels, ensuring content is timely, engaging and on-brand
Build and manage the weekly publishing schedule and content calendar
Own community management, including DMs, comments, moderation, escalation and tone of voice
Drive user-generated content, including creator prompts, rights-to-use and basic creator or ambassador administration
Own CRM (Hubspot) and retention marketing, including email lifecycle, automations, segmentation and campaigns
Lead the management and governance of the distributor Communications Portal (SharePoint), ensuring it remains a trusted, high-quality hub for distributor communication and enablement
Manage the customer journey from acquisition through post-purchase education, driving reviews, repeat purchase and lifetime value
Oversee paid media performance and governance, ensuring efficiency against key commercial metrics, including ROAS and overall advertising cost relative to revenue
Produce clear performance reporting, insight and testing plans that drive weekly actions
Own website and e-commerce optimisation, monitoring UX and conversion performance and recommending improvements
Drive customers into and through the Gtechniq digital ecosystem across channels
Own the weekly and monthly digital growth dashboard across all three sales channels
Analyse campaign performance and customer behaviour, putting forward clear recommendations for improvement
What were looking for:
4+ years experience in a digital, performance or growth marketing role
Proven track record of delivering measurable digital growth and campaign performance
Strong understanding of Hubspot CRM, retention marketing and customer journeys
A strong understanding of Wordpress and Woocommerce
Confident working with data, dashboards and performance metrics
Experience managing social media platforms including Instagram, Facebook, TikTok (inc Tiktok shop) and YouTube
Strong written and verbal communication skills
Highly organised, comfortable owning outcomes and working at pace
Collaborative mindset, able to work effectively across teams and functions
Desirable but not essential:
A passion or interest in enthusiast brands with strong communities
Video editing and short-form content creation experience
Good working knowledge of AI tools for content, insight or optimisation
An understanding of Amazon paid advertising
Why Gtechniq:
Youll have real ownership of how Gtechniq performs digitally, not just channel execution. Based at HQ, youll work closely with decision-makers and have the autonomy to shape strategy, test, learn and improve at pace. For digital marketers who care about performance, community and doing things properly, this is a role with genuine influence.
Benefits we offer you:
20 days holiday entitlement, increasing after 3 years service
Monthly product allowance
Company pension scheme
Christmas closure
Remote GP and physiotherapy services
Life insurance and critical illness cover after probation
Employee Assistance Programme
Annual bonus scheme
Free fruit, snacks and refreshments along with regular pizza Fridays
Company events
Due to the high volume of CVs we receive, only shortlisted candidates will be contacted.

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Location:
Northampton
Salary:
£45,000
Job Type:
FullTime
Category:
Marketing;Marketing

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