Performance Marketing Lead / Senior Manager

New Yesterday

Performance Marketing Lead PPC, SEO & GEO
Location - Bournemouth (Hybrid 2 days per week 1 day fixed, the other flexible)
Salary: £75,000 + £5,000 car allowance
Benefits: + Good bonus + excellent benefits which include 9% personal cont. for 12% company cont. pension, 28 days leave plus bank holidays, 10x life assurance and lots more
A major financial services organisation is looking to appoint a Senior Manager looking to take the next step into a Lead Manager position to run a team of Paid and Organic search marketers within its growing digital function.
This is a step-up opportunity. Ideally seeking an experienced Senior Digital Performance Manager whos ready to broaden their scope.
Whos been close to the detail, understands how channels perform, and now wants to take on wider ownership across the full customer journey.
Youll inherit a solid foundation. A capable team, established channels, and real investment. The role is about building on that. Joining the dots across paid, organic and on-site performance, and shaping how it all works together.
Its also about ensuring search and other performance channels are future facing, with the company represented appropriately within emerging spaces such as AI which includes Google AI Search and GEO search. Building from experimentation in these channels to drive significant value and ROI. Adapting to the quick changing landscape, and its impact on performance marketing funnels.
Since this sits in a growth team, it will cover full-funnel digital performance across key customer journeys, covering acquisition, engagement and conversion.
Your team principally handle everything in-house, with occasional use of agencies just to check what theyre doing represents class leading, and to keep them honest. So they tend to utilise agencies more for things like reviewing content structure and UX optimisation, rather than build and execution of a paid search campaign, for example.
This is a growth role, created as a new position to support the companys ambitions to grow market share as they launch new propositions to market. Youll be given control of a team of 4 immediately and 2 new hires to make which you will also define and shape to ensure youve got the right mix of skills in the team to deliver to the business objectives.
What youll be doing
Taking ownership of digital performance across acquisition, engagement and conversion
Translating commercial goals into clear channel strategies, targets and delivery plans
Overseeing performance across all paid media, SEO/GEO, CRO and digital journeys
Using data and insight to identify opportunities and guide optimisation decisions
Driving a test-and-learn approach across channels and customer touchpoints
Leading performance reviews and presenting clear, commercially grounded insights
Managing and developing a team of digital specialists
Keeping pace with changes in AI, search and media, and applying this in a practical way
Experience Needed
Ideally youve majored in Organic/SEO with a solid exposure to experimentation in GEO search recently. But still have strong skills in paid search too. Able to lead and manage PPC specialists, coach, mentor, train and developing their skills.
Likely operating at Senior Manager level currently brand side, looking for broader ownership and a role which elevates you into a more strategic position
Or working agency side in a senior position leading performance marketing teams and overseeing client delivery
Experience influencing performance across multiple channels rather than sitting in one silo
Established team leadership experience, with evidenced experience of coaching, mentoring and developing a team of performance marketers
Strong analytical thinking, comfortable working with data and drawing clear conclusions
Able to communicate effectively with senior stakeholders without overcomplicating things
Experience in regulated environments is helpful, but not essential
Want to Apply? Heres how:
Applicants must have the right to live and work in the UK.

You can share your Linked-in profile (but please ensure theres more than just job titles listed)or email me a CV .
Or, for a chat and more information please contact me on:
Colin Doree
Recruiter | Blue Pelican
01892 507122

TPBN1_UKTJ
Apply
Location:
Bournemouth
Salary:
£80,000
Job Type:
FullTime
Category:
Marketing;Marketing

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