PPC Executive

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Central Employment are working in partnership with a fast-growing digital marketing agency based in Newcastle, as they look to appoint a PPC Executive.We're looking for a hands-on PPC Specialist to take ownership of our paid search activity. Working closely with our PPC Lead, you'll be the person actually inside the accounts every day - making the adjustments, testing the copy, and finding the wins.You'll be responsible for the day-to-day performance across Google Ads, Microsoft Advertising, and Amazon Advertising. We need someone who genuinely enjoys digging into the data to figure out why a campaign is underperforming and, more importantly, how to fix it.Your ResponsibilitiesYou'll build and launch Search, Display, and PMax campaigns from scratch - handling everything from keyword mining and ad copy to sophisticated bid strategies.You'll be looking at the data daily to identify opportunities for A/B testing, landing page improvements, and audience refinements.You'll be responsible for the \"health\" of the accounts. This meansmaintaining high Quality Scores, troubleshooting ad disapprovals, and leveraging tools like Google Ads Scripts and automated bidding.You'll ensure our presence on Bing and Amazon is optimised and aligned with our wider search strategy (e.g, managing ACoS on Amazon and audience targeting on Microsoft).We need more than just a spreadsheet of numbers. You'll use Google Analytics and platform data to tell the story of why things are happening and what we should do next.You'll support the PPC Lead in stakeholder updates, acting as the technical \"go-to\" for the specific accounts you manageExperience:2+ years of hands-on PPC experience (ideally in an agency environment).You must be Google Ads certified and comfortable navigating the interface. Experience with Bing and Amazon is a definite plus, but Google is the priority.You have a solid grasp of Google Analytics and can find your way around a pivot table in Excel/Google Sheets. You'll be managing budgets and brand guidelines; we needsomeone who double-checks the small things before hitting \"Live.\"The search landscape changes weekly. You should be the type of person who stays on top of algorithm updates because you actually find them interestingJBRP1_UKTJ
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Location:
Newcastle-Upon-Tyne, Tyne And Wear
Job Type:
FullTime

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