What if your next job meant more than just work, what if it meant shaping futures, every day? Kids Planet is a proud family-run business, we do things with heart and we’re passionate about giving every child the best possible start. No two settings are the same, but all of them are built around our shared values: care, curiosity, and a genuine love for early years. Join Kids Planet Central Support as a PPC Manager! We’re looking for a highly analytical, performance‑driven PPC Manager to lead paid search and paid social across our full nursery portfolio. This hands‑on role covers planning, executing, optimising and reporting on campaigns for 270 nurseries, with a strong focus on occupancy growth, cost efficiency and measurable ROI. You’ll manage PPC and paid social end‑to‑end while working cross‑functionally to ensure activity is insight‑led, conversion‑focused and aligned to business priorities. Why join Kids Planet? · A supportive, friendly team · Great Benefits Package · Great Place to Work Certified 2025/26 · Ranked #1 UK Best Workplaces for Women 2025 · Crowned NMT’s Large Nursery Group of the Year, for the second year running · 80% Childcare Discount – T&Cs apply. What’s in it for you? · Free breakfast, lunches and healthy snacks including fresh fruit. · Accredited training with the KP Academy. · Enhanced Maternity, Paternity Fertility and Adoption leave. · Dedicated wellbeing package. · Highly discounted childcare. · 25 days annual leave plus a day off for your birthday. · Life Insurance cover and access to a health plan. What’s involved? Paid Search · Plan, build and optimise Google Ads campaigns across Search, Performance Max, Display and YouTube, managing account structure, bidding strategies, audience layering and keyword expansion. · Continuously refine bids, audiences and search terms while maintaining a structured testing roadmap covering copy, structure, audiences and landing pages. · Manage and optimise budgets to achieve CPL/CPA targets. Paid Social · Develop, launch and optimise Meta and Instagram campaigns across BAU and tactical activity. · Test creative, messaging and audience segments, working with the brand team to brief and refine high-performing assets. · Analyse creative performance, iterate based on data, and deliver insight-led reporting on campaign and creative effectiveness Performance & Optimisation · Own campaign optimisation roadmap across paid channels · Conduct A/B testing across ads, landing pages and audiences Tracking, Data & Reporting · Ensure accurate conversion tracking and attribution while using platforms such as Looker Studio, Power BI, GA4 and HubSpot. · Build clear dashboards and performance reports, translating data into actionable insights for stakeholders. Skills & Experience Required · 5+ years’ Paid Media experience (agency or in-house) with advanced Google Ads expertise, including PMAX and DSA. · Strong understanding of lead generation and local acquisition strategy. · Highly analytical with strong reporting and dashboard-building skills. · Proficient in Looker Studio, Power BI, HubSpot or similar BI/CRM platforms. · Proven ability to improve CPL and campaign ROI. · Confident presenting performance insights to stakeholders Like the sound of joining our family? Apply today to be a PPC Manager with Kids Planet Day Nurseries! We are unable to offer any kind of visa sponsorship for this role. We embrace everyone. Our goal is to create a truly inclusive culture and diverse workforce. We break down barriers so you can be your authentic self and flourish! Kids Planet is dedicated to safeguarding and promoting the well-being of children and young people. An enhanced DBS check will be required for this role. We expect all staff and volunteers to uphold this commitment, and safeguarding training is a fundamental part of every role. All colleagues are required to complete regular training to ensure they understand and fulfil their responsibilities. A Disclosure and Barring Service Certificate is mandatory for all positions, and this role will be subject to enhanced checks as part of our safeguarding duties