Product Marketing Director

At Sage, we’re here to knock down barriers so everyone can thrive, our customers, our partners, and our people. You’ll join a collaborative, forward‑thinking team where innovation, inclusion, and empowerment drive everything we do.

Role Overview

As the Product Marketing Director for our Sage 50 UKIM portfolio, you will lead the strategic direction, design and rollout of product marketing initiatives tailored to these product franchises within the Small Division for UKI and MEA. You will partner with routes‑to‑revenue and go‑to‑market functions for the launch of new value propositions in the selected Regions, and interlock with our Product Teams to align on strategic direction and positioning. This role requires strategic thinking, deep understanding of the accounting and financial software industry, strong leadership skills, and the ability to drive innovation and growth.

Location

Hybrid, 3 days per week out of the Newcastle office.

Key Responsibilities

• Category strategy: Partner with Product to set the 3–5 year strategy for the S50 UKIM category, shaping business plans and product roadmaps.
• Growth strategy: Define and deliver a clear growth plan that converts market opportunity and customer needs into revenue and share growth.
• Market & competitive insight: Maintain deep understanding of market segments, trends and competitors to identify and action growth opportunities.
• Customer insight: Lead customer research and insight generation to inform roadmap and proposition development.
• Commercial priorities: Work with R2R to assess local opportunities and risks and define a commercially aligned roadmap.
• Pricing & packaging: Own pricing, packaging and proposition evolution, partnering with regions to deliver winning solutions.
• Value proposition & messaging: Create compelling value propositions and differentiated messaging, continuously testing and optimising with regions.
• Launch excellence: Lead PMM launch strategies end‑to‑end, partnering with Product and R2R to deliver on time and to plan.
• Content & messaging: Own product messaging and content across channels, including web, sales enablement and customer proof points.
• Category evangelism: Act as the category SME and spokesperson, inspiring internal teams and representing externally.
• Thought leadership: Translate market insight into thought leadership for content and external presentations.
• Analyst & PR engagement: Lead analyst relationships and partner with PR to deliver impactful launch and ongoing PR activity.
• Customer base insight: Leverage customer data (size, revenue, industries) to inform growth and category strategy.
• Team leadership: Lead, coach and develop a high‑performing PMM team, driving engagement, capability and performance.
• Culture & inclusion: Champion a high‑performance, inclusive culture that encourages challenge, collaboration and diverse thinking.

What We’re Looking For

• Experience in product marketing, solutions marketing or a related role, ideally in SaaS or financial software.
• A deep understanding of the UK market, with a proven ability to tailor global strategies to local context.
• Strong storytelling, communication and writing skills.
• Proficiency in generative AI tools and an understanding of AI/ML concepts.
• Demonstrated success developing go‑to‑market strategies and launching products that deliver results.
• A collaborative mindset, capable of working effectively across global and regional functions.
• Strong analytical skills with the ability to turn data and insights into actionable plans.
• A Bachelor’s degree in Marketing, Business or a related field (Master’s preferred).

Benefits

Benefits video – https://youtu.be/TCMtTYUUiuU

• Comprehensive health, dental and vision coverage
• Work away scheme for up to 10 weeks a year
• On‑going training and professional development
• Paid 5 days yearly to volunteer through our Sage Foundation
• Flexible work patterns and hybrid working

Additional Information

Our colleagues are the best of the best. It’s why we were awarded 2024 Best Places to Work by Glassdoor. Because to achieve extraordinary outcomes, we need extraordinary teams. This means infusing Sage with people who knock down barriers, continuously innovate and want to experience their potential.

Learn more about working at Sage: https://sage.com/en-gb/company/careers/working-at-sage/

Watch a video about our culture: https://youtube.com/watch?v=qIoiCpZH-QE

We celebrate individuality and welcome you to join us if you embrace all backgrounds, identities, beliefs, and ways of working. If you need support applying, reach out at careers@sage.com.

Learn more about DEI at Sage: https://sage.com/en-gb/company/careers/diversity-equity-and-inclusion/

Equal Employment Opportunity (EEO)

Sage is committed to Equal Employment Opportunity and providing reasonable accommodations to applicants with physical and/or mental disabilities. In order to provide equal employment and advancement opportunities to all individuals, employment decisions at Sage will be based on merit, qualifications and abilities. Sage does not discriminate in employment opportunities or practices on the basis of race, colour, religion, sex, national origin, age, protected disability, veteran status, sexual orientation, gender identity, genetic information, or any other characteristic protected by applicable law.