Description

Introduction

The transition to electric vehicles is a crucial moment for over 800,000 Motability Scheme customers. Our customers want clear, trusted guidance to understand the benefits of going electric and to understand whether an EV is right for them.

This EV Transition role exists to support this shift to electric. By combining marketing expertise with product-led delivery, this role shapes how electric vehicles are positioned, how our nurture journeys are designed, and how confidence-building interventions are prioritised and built to give our customers the confidence to choose an EV.

What you'll be doing As Product & Marketing Manager - EV Transition , you will lead the EV Transition squad and lead the development and delivery of marketing strategies that help customers explore, understand and evaluate electric vehicles.

You will own the go-to-market and channel strategy for the transition from petrol and diesel cars to EVs, using behavioural insight, data and storytelling to support customer confidence in electric cars. You will lead a team including Engineering, Design and Research, and you will shape and prioritise a backlog of interventions - spanning content, communications, digital journeys and tools - ensuring activity is focused on what makes the greatest difference to customers.

This role is about thoughtful prioritisation as muc...