Product Marketing Manager

New Yesterday

AsaProductMarketingManager,youwillberesponsiblefordrivingpositioning,go-to-marketexecutionandcommercialimpactacrosskeyareasoftheZellisportfolio.Yourfocusisclear:turninsightintorevenue.Youwilltranslateproductcapabilityintocompellingvaluestories,supportsuccessfullaunches,strengthencompetitivepositioningandequipourcommercialteamstowin.
All the relevant skills, qualifications and experience that a successful applicant will need are listed in the following description. YouwillreporttotheHeadofProductMarketingandworkcloselywithProductManagement,Sales,CustomerSuccessandthewiderMarketingteam. Responsibilities Productpositioningandmessaging Defineclear,differentiatedpositioninggroundedincustomeroutcomes. Developmessagingframeworksthatmovetheconversationfromfeaturestomeasurablevalue. Ensureconsistencyacrosscampaigns,salesenablementandexternalcommunications. Go-to-marketdelivery Leadend-to-endgo-to-marketplansforproductlaunches,enhancementsandpropositions. AlignProduct,Sales,MarketingandCustomerSuccessaroundsharedobjectivesandlaunchmilestones. Ensureeverylaunchisevidence-basedandmeasuredbyadoption,pipelinecontributionandrevenueimpact. Marketandcompetitiveinsight Conductbuyerresearch,win/lossanalysisandcompetitormonitoring. Maintainup-to-datebattlecards,personasandsegmentationframeworks. Translateinsightintopracticalrecommendationsthatinfluencepricing,packagingandroadmappriorities. Salesenablementandvaluearticulation Developtoolsthathelpsalesteamssellonvalue,notfeatures. Creatediscoveryguides,valuepropositions,objection-handlingframeworksandbusinesscasesupportmaterials. PartnerwithSalestoembedconsistent,confidentproductstorytelling. Performanceandimpact Trackproductmarketingcontributiontowinrates,dealsizeandgrowth. Usedatatorefinemessaging,campaignsandGTMprocesses. Demonstratetangiblecommercialimpactfromproductmarketingactivity. AI CreationandmanagementofAIagentsinthePMMandGTMprocessestodriveefficiencyandeffectiveness Skills&Experience Significantproductmarketingexperience,ideallywithinHR,PayrollorB2BSaaS. Experiencedeliveringstructuredgo-to-marketplansinenterpriseenvironments. Strongcommercialawarenessandcomfortworkingwithrevenuemetrics. Provenabilitytoturncomplexproductcapabilityintosimple,persuasivemessaging. Experiencesupportingcompetitiveintelligenceandsalesenablementprogrammes. ConfidentcommunicatorwhocaninfluenceacrossProduct,SalesandMarketing. FormalMarketingqualificationsareadvantageousbutnotessential Allrolesrequirecandidatestodemonstrateapositive,curiousmindsetforAI-firstworking,embracingthepowerfulimpactthathuman+AIcanbringtotheworldofwork Benefits&Culture AtZelliswecreatemarket-leadingHR&Payrollproductsandservices,,withalmosthalf(42%)oftheFTSE100,50%ofthetopretailersand30%ofthetopuniversitiesintheUK&Irelandascustomers,makingusthelargestproviderofPayrollandHRsoftwareandmanagedservices. Ourvisionistobetheclearleaderinpay,reward,analytics,andpeopleexperiences.We'repassionateaboutcreatinganenvironmentwherepeoplewanttojoin,belongto,,whichweredefinedwithinputfromallofour2,000colleagues,weliveandbreatheeveryday: Unstoppabletogether. Alwayslearning. Makeitcount. Thinkscale. Ourpeoplearecriticaltoourongoingsuccess;wereproudofourinclusiveculturethatgivesyoutheplatformtogrow,challengethestatusquoandplayacrucialroleinfurtherenhancingourmarketpositionastheleadingproviderofHR&Payrollsoftwareandservices.WithZellisyoullhavethechancetostretchandchallengeyourselfinanenvironmentthatsvaried,flexibleandhugelysupportive. Wealsolovetorewardandrecogniseourbrilliantcolleagues.Aspartofyourbenefitspackage,youllreceive: Acompetitivebasesalary. 25daysannualleave,plusyourbirthdayoffandtheopportunitytobuyadditionalholiday. Privatemedicalinsurance. Lifeassurance4xsalary. xehkeey Enhancedpensionschemewithcompanycontributionsupto8.5%. Ahugerangeofadditionalflexiblebenefitsacrossfinancial&personalwellbeing,lifestyle&leisure.
Location:
Watford, Hertfordshire
Job Type:
FullTime
Category:
Marketing, Advertising And PR

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