We are seeking a Programmatic Account Director to lead the delivery, strategy and innovation of programmatic activity across Display, Online Video, YouTube, Connected TV, Broadcast Video and Digital Audio. This is a senior leadership role within the activation team, responsible for ensuring best‑in‑class campaign delivery, strong performance outcomes and operational excellence across programmatic platforms. You will oversee a team of Managers, Senior Executives and Executives, providing strategic direction while maintaining oversight of campaign activation, optimisation and best practice. Working closely with clients, planning teams and technology partners, you will help shape programmatic strategies that drive measurable business outcomes. Alongside campaign leadership, you will play a key role in developing team capability, championing innovation and evolving the agency’s programmatic offering. Key Responsibilities

Lead programmatic strategy across Display, Video and Audio campaigns, ensuring alignment with client objectives. Oversee campaign activation across DSPs, ensuring delivery, optimisation and performance best practice. Translate campaign performance insights into clear recommendations and future planning improvements. Ensure strong governance around brand safety, verification and quality standards. Act as a senior programmatic contact for key clients and internal planning teams. Deliver strategic recommendations, campaign insights and performance updates. Identify opportunities to grow programmatic investment and expand channel capabilities. Ensure programmatic activity aligns with wider integrated media strategies. Manage and mentor a team of programmatic specialists across multiple levels. Provide guidance on campaign strategy, optimisation and client management. Support development pathways for team members, building capability across platforms and channels. Foster a collaborative, high‑performing and solutions‑focused team culture. Champion innovation across programmatic channels, testing new formats, inventory and platform features. Work closely with DSP partners, media owners and technology vendors to unlock new opportunities. Contribute to product development, operational improvements and automation initiatives. Drive thought leadership, case studies and best practice within the team and wider agency. Maintain oversight of budgets, forecasting and campaign delivery to ensure efficiency and performance. Support client audits and ensure operational standards are maintained across the team. Identify opportunities to improve processes, scale efficiencies and drive profitable growth.

Experience & Skills Required

Significant experience in programmatic or digital media (agency, media owner or ad tech). Strong experience across multiple programmatic environments including Display, Online Video, CTV, YouTube and Audio. Proven experience leading programmatic strategy and overseeing large‑scale campaign delivery. Experience managing and developing programmatic specialists. Strong strategic thinking and ability to translate client objectives into programmatic solutions. Excellent analytical capability with the ability to turn data into actionable insights. Confident client leadership and presentation skills. Deep understanding of DSPs, supply ecosystem and programmatic buying mechanics. Strong leadership, organisation and stakeholder management skills. Passion for innovation, emerging technology and continuous improvement.

EEO Statement OMG UK does not discriminate based on race, gender, sexual orientation, transgender status, religion, marital or civil partnership status, age, disability, or pregnancy and maternity. #J-18808-Ljbffr