Join a fast-growing, trend-leading low- and no-alcohol brand that’s shaking up London’s hospitality scene. This is a chance to be part of a founder-led, high-energy business that moves fast, values ownership, and backs people who bring ambition, energy, and ideas. You’ll have real autonomy, a strong voice in how the brand grows in London, and the opportunity to build something meaningful with a team that cares about doing things the right way.

The Role:

We’re looking for a Regional Account Manager to own the London territory and drive growth across premium on-trade venues. This is a new business-focused role, giving you the chance to shape how the brand is seen and stocked in London’s bars, restaurants, and independent venues.

You will:

• Prospect, pitch, and win new accounts in London’s premium on-trade.
• Build and manage a high-quality pipeline, converting leads into listings through confident, relationship-led selling.
• Own your territory, ensuring strong visibility and excellent in-venue execution (menu placement, staff engagement, point-of-sale).
• Collaborate with wholesalers and distributors to unlock scalable distribution and accelerate growth.
• Track performance in CRM and feed back market insights to influence brand strategy.

About You:

• 2–4+ years’ experience in on-trade field sales, ideally in premium drinks.
• Proven success in winning new business - you thrive on the chase and closing deals.
• Deep knowledge of London hospitality and confidence in premium venues.
• Highly organised, autonomous, and disciplined in managing your territory.
• London-based or living very close to the territory.

Extra points if you:

• Have experience working with wholesalers or RTM partners to drive growth.
• Already have a network in London hospitality.
• Are high-energy, commercially aware, and passionate about the low/no-alcohol category.

Benefits:

• Competitive base salary + performance bonus.
• Equity options to share in the business upside.
• Expenses covered for travel and entertaining, plus company laptop and phone.
• Real autonomy and opportunity to shape the brand in London.
• Work in a high-energy, ambitious team that rewards results.

If you’re ambitious, competitive, and ready to make your mark in London’s premium on-trade, this is your chance to join a trend-setting low- and no-alcohol brand and unlock your unlimited potential.

Please get in touch with Evie Coates or click “Apply Now” to be considered for this vacancy.

Call: 07537 163597

Email: evie.coates@advocate-group.co.uk

The Advocate Group is a leading recruitment partner, based in the UK, to the FMCG and consumer product sectors.

We are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation, or age. By applying for this role, you are agreeing to our Privacy Policy, which can be found on our website. Please note that The Advocate Group is acting as an employment agency in relation to this vacancy.