Regional Sales Manager – North & Scotland

Market-Leading Manufacturer | Bathrooms & Adjacent Categories

The Opportunity

A senior regional leadership role with a well-established, design-led manufacturer operating across bathroom products and adjacent categories within the UK construction, trade and social housing sectors.

Following a strategic restructure, the business has combined Northern England and Scotland into one high-value region. This creates a critical leadership opportunity to take ownership of a sizeable territory with strong existing revenues and clear headroom for growth.

The successful candidate will lead a well-established team, manage key customer relationships, and drive a specification-led growth agenda across social housing, local authorities, contractors, merchants and developers.

The Business (Confidential)

• Market-leading brand with strong heritage and high awareness in the bathroom products space
• Broad product portfolio spanning core bathroom solutions and complementary categories
• Established routes to market across merchants, retail and specification channels
• Strong reputation for product quality, reliability and service
• Backed by a financially robust, growth-oriented parent group
• Clear strategic focus on sustainability, innovation and energy efficiency

The Role

Reporting into senior UK leadership, this is a pure leadership role with full regional accountability.

Key responsibilities:

• Own regional sales performance, revenue growth and margin delivery
• Lead, coach and develop a field-based sales team (circa 6 reports)
• Drive specification activity across social housing, refurbishment, adaptations and new build
• Build senior-level relationships with housing associations, local authorities, contractors and merchant groups
• Collaborate cross-functionally with national accounts, marketing and product teams
• Deliver accurate forecasting, pipeline management and market intelligence
• Identify opportunities for regional expansion and structural optimisation

This is not a maintenance role — the expectation is to accelerate growth and increase market share through a more structured, strategic approach.

The Region

• Covers Northern England and Scotland
• Represents a significant proportion of UK revenues
• Strong historic performance in Scotland, with further upside in Northern England
• Active pipeline growth driven by specification and framework opportunities
• High exposure to social housing, local authority frameworks and refurbishment programmes

Candidate Profile

Essential:

• Proven experience in a Regional Sales Manager or senior field sales leadership role
• Strong track record managing and developing field-based teams
• Experience selling into social housing, local authorities, contractors or merchants
• Commercially astute, with the ability to manage a complex, multi-channel region
• Credibility to operate at senior stakeholder level
• Living within the North of England

Highly desirable:

• Background in bathrooms, KBB, heating, building products or adjacent specification-led categories
• Experience influencing specification and driving demand upstream
• Exposure to both contract and trade channels

This role requires a leader first and foremost — individuals stepping up without prior team leadership experience will not be suitable.

Why Join?

• Leadership role within a market-leading, high-growth business
• Large, high-value region with genuine autonomy and influence
• Strong product proposition aligned to sustainability and regulatory trends
• Backing of a well-capitalised, ambitious group
• Opportunity to shape regional strategy and team structure
• Clear progression potential as the business continues to evolve

Package

• Competitive Basic salary
• Bonus up to 30% (paid quarterly)
• Company car (EV)
• Comprehensive benefits package

Summary

This is a high-impact regional leadership role suited to a commercially driven sales leader who can balance team leadership, strategic account development and specification growth.

It offers the chance to take ownership of a critical region within a market-leading business and play a key role in its next phase of growth.

This assignment is being led by Jonny Pegler and Katy Eaton

To apply please send your CV to CV@wilsonbrook.com All applications will receive a response, but only suitable candidates will be spoken to.