Regional Sales Manager

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Job Description

Job Title: Regional Sales Manager – North (HVAC Solutions) - Managing 4 TSMs


Territory: Northern Midlands, North and Scotland


Salary: Competitive Base + Uncapped Commission + Car Allowance + Benefits


We are seeking an experienced Regional Sales Manager to lead, develop, and grow our HVAC project sales across the Northern region. This is a strategic leadership role combining personal sales responsibility with active management of a regional sales team.


You will represent a comprehensive portfolio including:

  • Liquid chillers
  • Heat pumps
  • Fan coil units
  • Air handling units (AHUs)
  • Split systems
  • VRF systems
  • Heat recovery equipment


The Role

As Regional Sales Manager – North, you will take full ownership of regional performance, driving both revenue growth and team development.

This is a hands-on leadership role where you will set direction, mentor your team, and personally engage in high-value projects.


Key Responsibilities

Regional Strategy & Sales Leadership

  • Develop and execute a strategic business plan for the Northern region
  • Deliver regional sales targets and margin objectives
  • Secure product specification with M&E consultants
  • Build strong relationships with main contractors, HVAC contractors, installers, and end users
  • Personally manage key accounts and major projects
  • Oversee project tracking from design stage through to order and delivery
  • Lead commercial negotiations on high-value opportunities
  • Provide accurate forecasting, budgeting, and pipeline reporting


Team Management & Development

  • Lead, manage, and motivate a team of Area Sales Managers / Sales Engineers
  • Set clear KPIs and performance objectives
  • Conduct regular one-to-ones, performance reviews, and field coaching days
  • Support the team in securing specifications and closing key deals
  • Identify training and development needs
  • Recruit and onboard new team members as required
  • Drive a high-performance, accountable sales culture
  • Ensure CRM compliance and structured pipeline management across the team


Cross-Functional Leadership

  • Work closely with internal technical, estimating, and operations teams
  • Ensure smooth handover from sales to project delivery
  • Provide market intelligence and competitor feedback
  • Contribute to national sales strategy and product positioning


About You

We are looking for a commercially driven HVAC professional with proven leadership experience.

You will have:

  • Strong experience in HVAC project sales
  • Demonstrable experience managing and developing a sales team preferable but we will consider a high performing sales professional looking for a step up
  • Experience selling into consultants and contractors
  • An established network across the Northern construction market
  • Strong coaching, mentoring, and leadership skills
  • Excellent negotiation and presentation abilities
  • Strategic thinking combined with hands-on delivery


You will be comfortable balancing personal sales responsibility with regional leadership.


What We Offer

  • £60000 - £65000
  • 15K bonus
  • Car Allowance
  • Pension and comprehensive benefits package
  • Ongoing technical and leadership development
  • Genuine progression opportunities within a growing organisation

Location:
West Yorkshire
Job Type:
FullTime
Category:
Business

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