Restaurant Marketing Manager Head Office - Wonderfield Group Contract: Full Time Salary: 45,000 Contracted Hours: 40 The Wonderfield Group has recently been purchased by Zensho Holdings, the leading food service company in Japan with a market cap of $5.5b and whose aim is to become the worlds largest food company, a position from which we can eradicate hunger and poverty from around the globe. We operate restaurants, factories, and thousands of sushi kiosks and have recently built a successful cut fruit business, Snowfruit. Combining this with the three businesses previously owned by Zensho, AFC, Sushi Circle and Sushi Take, results in annual sales of $2.5b and Ebitda in excess of $140m a year with an ambitious growth trajectory. Ideally, you’ll already demonstrate the following key behaviours: Passionate about food – You’re a true foodie, up-to-date with current trends and driven by a love for world cuisine, wellness, and—most importantly—Japanese and Pan-Asian flavours at the heart of our brand. Commercially savvy and creatively minded – You bring both strategic thinking and creative flair, with a strong desire to build brand value across every touchpoint. Proactive and collaborative – A natural self-starter who communicates clearly, works well with others, and inspires trust and confidence in those around you. Detail-oriented and curious – You’re a creative thinker with a sharp eye for detail and a hunger to learn, evolve, and grow your career. Organised and resilient – Comfortable managing multiple projects independently, you plan effectively, deliver under pressure, and excel at stakeholder engagement. As a key member of the Brand & Marketing team, you’ll play a pivotal role in shaping and delivering our marketing strategy. Your responsibilities will include: Owning the annual marketing calendar, ensuring timely delivery of campaigns across all brand touchpoints. Leading integrated marketing, advertising, and PR activity, including digital, social, and out-of-home (OOH), with a strong focus on performance, ROI, and brand growth. Working closely with the Commercial Team to build and execute a sales-driving activity plan and develop strategies for delivery and Click & Collect. Owning new restaurant launch marketing plans, collaborating with Operations and New Openings to drive awareness and excitement. Activating brand campaigns and NPD launches across all channels to deliver on strategic objectives and brand metrics. Driving local marketing initiatives through buzz campaigns, local press outreach, and social engagement. Creating and delivering omni-channel brand marketing plans that boost visibility, drive engagement, and support commercial goals. Collaborating with Ops and Training Teams to ensure effective rollout of all marketing initiatives in-restaurant. Managing brand and marketing KPIs within restaurants and producing monthly performance dashboards. Overseeing content creation, including photography and videography for B2B and B2C use, under the guidance of the Senior Brand Manager. Supporting insight and analysis, including trend reports, competitor reviews, and data-led decision making. Delivering in-restaurant POS and marketing collateral, ensuring alignment with overarching campaigns. Reporting on brand health, including managing our mystery shopper programme and consumer feedback tool