MISSIONS & RESPONSIBILITIESCUSTOMER INTELLIGENCE -Understand local market size, ecosystem and key players-Understand local regulatory environment and other local go to market barriers and enablers-Work with key partners / players of the ecosystem to remove/ evolve barriers -Articulate specific local market insights and local players needs to feed segment strategy -Understand positioning, messaging, buyer and partner personas and other information regarding products and services to target and generate high quality leads, pipeline and revenueSALES ENABLEMENT -Build locally adapted marketing materials and value proposition for targeted customer segment-Map key players and potential strategic partners. Identify targets on segment and facilitate first discussions-Work with Account team, Solution Sales, PLMs on the deployment of segment offers on existing customer base-Work closely with the sales teams to establish clear customer insights (strategic priorities, organizational leverage & obstacles, purchasing criteria)-Contribute to answer local RFPs and RFQs to deliver revenue, including the gathering of all local intelligence supporting the recommendation of pricing-Create and maintain relationships with the target audience by being sales-focused to achieve target lead and pipeline generation goalsCAMPAIGNS / LOCAL NETWORKS-Proactively create demand generation campaigns with partners based on segment go to market -Develop and drive communications ...