Sales Development Representative / Watford / Hybrid / £30,000 base plus bonus

A respected, mission-led insight and services organisation within the food and consumer goods sector is seeking an ambitious SDR to support its continued commercial growth.

The Opportunity

You’ll play a key role in generating and qualifying new business leads across a portfolio of insight, research and thought leadership services used by major FMCG manufacturers, retailers and industry suppliers.

Working closely with senior sales colleagues, you’ll help build a strong pipeline of opportunities while developing the skills and experience needed to progress into a more senior commercial role.

Key Responsibilities

• Identify and research prospective clients using LinkedIn, events, industry data and other channels
• Deliver personalised, multi-channel outreach campaigns (email, phone and social)
• Generate and book discovery meetings for senior business development managers
• Qualify leads by understanding business challenges and assessing fit
• Maintain accurate CRM records and manage activity tracking
• Build strong knowledge of the organisation’s proposition and value to clients

About You

• Experience in B2B sales, lead generation, outreach, or a customer-facing role with transferable skills
• Confident communicator with strong written and verbal skills
• Proactive, curious and commercially minded
• Organised with good time and pipeline management skills
• Comfortable engaging new contacts and senior stakeholders
• Interest in food, grocery, retail or FMCG sectors (desirable but not essential)

What’s on Offer

• Structured training and clear development pathway into senior sales or account management roles
• Supportive, collaborative team culture
• Hybrid working model
• Performance-related bonus
• Competitive pension
• Private medical cover
• Additional flexible benefits

This role would suit a motivated self-starter looking to accelerate their sales career within a purpose-driven organisation that combines commercial success with meaningful industry impact.

Sales Development Representative / Watford / Hybrid / £30,000 base plus bonus