Sales Manager - UK & Ireland

New Yesterday

Sales Manager - UK & Ireland
Location: London (Home-based / Hybrid)
We are partnering with a well-established EMEA-based organisation operating within the hospitality supply sector to recruit a Sales Manager. This is a high-impact opportunity for a commercially driven new-business professional to accelerate growth across a strategically important market.
Reporting into a senior EMEA commercial leader, the role will initially focus on the Central London hospitality sector, targeting high-end boutique hotels, luxury independents, and premium regional groups, before expanding wider across the UK & Ireland.

The Role
This is a home-based, hybrid position, typically working 2 days per week from home and 3 days per week visiting clients across Central London and the surrounding region.
You will be responsible for proactively identifying, pursuing, and securing new business opportunities, managing the full sales cycle, and building long-term relationships with senior decision-makers within premium hospitality brands.

Key Responsibilities
New Business & Pipeline Development

Proactively identify and qualify new business opportunities, with an initial focus on Central London high-end boutique and independent hotels
Build and maintain a healthy pipeline through targeted outreach, networking, trade events, and account mapping
Use market insight and data to prioritise high-value prospectsRelationship Building & Account Engagement

Develop trusted relationships with key stakeholders across luxury and boutique hospitality accounts
Lead meetings, site visits, calls, and presentations to uncover needs and drive opportunity creation
Collaborate internally to ensure effective onboarding and early account successSales Execution & Commercial Growth

Own the full sales cycle from first contact through to negotiation and contract close
Deliver against annual new business and revenue targets
Create tailored commercial proposals aligned to customer needs and brand positioning
Ensure structured internal handover and early-stage account performance monitoringMarket Insight & Reporting

Monitor competitor activity, market trends, and customer feedback within the premium hospitality sector
Provide regular updates on pipeline activity and sales performance
Share insights to support regional business planning
About You
Experience & Background

Bachelor's degree in Business or a related discipline
5-10 years' experience in sales or business development, including agent or distributor management
Strong understanding of the UK hospitality market, ideally within luxury or boutique hotel environments
Existing Central London hospitality network highly advantageous
Experience in hospitality or cosmetics is beneficial
Confident using CRM, ERP, or BI tools (e.g. Power BI); strong Excel skillsSkills & Attributes

Proven new-business "hunter" with a strong track record of closing deals
Excellent relationship-building, negotiation, and influencing skills
Commercially astute, organised, and strategic
Entrepreneurial, resilient, and self-motivated
Fluent in English; additional European languages are a plusBehavioural Fit

High ownership and accountability
Proactive, adaptable, and results-driven
Comfortable working independently in a hybrid, field-based role
Strong customer-centric mindset with high energy and professionalism
Reward Package

£40,000 base salary
£5,000 car allowance
5% annual bonus (linked to company and individual performance)
Additional commission based on new business success

Why Apply?
This role offers autonomy, flexibility, and exposure to some of London's most prestigious hospitality brands, with the opportunity to shape growth in the Central London luxury and boutique hotel market, and scope to expand influence across the wider UK & Ireland.
For a confidential discussion or to apply, please respond via this advert
Apply
Location:
London
Salary:
£40,000 /annum
Job Type:
FullTime
Category:
Sales

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