Search Engine Optimisation/App Store Optimisation Manager

Join to apply for the Search Engine Optimisation/App Store Optimisation Manager role at Ordnance Survey

Search Engine Optimisation/App Store Optimisation Manager

3 weeks ago Be among the first 25 applicants

Join to apply for the Search Engine Optimisation/App Store Optimisation Manager role at Ordnance Survey

Get AI-powered advice on this job and more exclusive features.

This range is provided by Ordnance Survey. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

Direct message the job poster from Ordnance Survey

Search Engine Optimisation/App Store Optimisation Manager (Fulltime) - Salary £41,009.00 - £47,844.00 (dependent on experience) - Hybrid working

Join us and you’ll have an opportunity to make an impact and be part of an organisation committed to driving sustainable outcomes. At Ordnance Survey, we use location data and intelligence to help customers build more resilient societies, preserve the environment, foster healthier, happier spaces that people want to live in, and support the delivery of improved public services and critical infrastructure.

OS is on an exciting web transformation journey and we’re in search of an experienced SEO/ASO Manager to lead our SEO and ASO initiatives.

In this dynamic new role, you’ll help us redesign our digital landscape, developing a user-focused online experience that drives organic traffic and conversion across multiple domains and channels. You’ll work closely with subject matter experts to elevate our online presence for key topics and sectors and collaborate with cross-functional teams and agency partners to ensure strategic alignment across platforms.

Using your expert knowledge of search engine and app store optimisation, you’ll lead, plan and deliver the SEO and ASO strategy for Ordnance Survey’s corporate and consumer web estate and mobile applications, driving organic traffic and improving search engine and app store rankings.

Responsibilities:

• Develop and implement SEO and ASO strategies across corporate and consumer web estates
• Conduct keyword research and competitor analysis to identify high-value keywords for both web and app content
• Brief on-page SEO optimisations for meta data and headings, and ASO optimisations for app titles, descriptions, and metadata.
• Collaborate with content teams, you will develop high-quality, helpful content that will improve rankings, attract backlinks, and enhance app store listings.
• Monitor and analyse web and app performance using SEO and ASO tools to identify areas for optimisation
• Stay up to date with the latest SEO and ASO news, updates and trends
• Provide regular reports and insights to stakeholders, demonstrating the effectiveness of SEO and ASO strategies
• Manage and collaborate with external suppliers

Here is a snapshot of the technologies that we use:

Dragon Metrics, Google Analytics, Search Console, Microsoft Loop, monday.com

What we’re looking for

• Strong experience in an in-house SEO/ASO role working on large websites or applications, or at an agency covering all aspects of SEO/ASO from strategy planning down to technical SEO/ASO and implementation.
• Experience developing and implementing multi-domain and multi-channel SEO strategies
• Proven track record of driving organic traffic growth and maximising search engine and app store visibility
• Knowledge of app store algorithms and optimisation strategies to enhance app visibility and downloads.
• Advanced knowledge/experience of common SEO and ASO tools like Dragon Metrics (or equivalent), App Annie (or equivalent) Google Analytics, Google Search Console
• Strong experience working with content teams and conducting gap analysis to create SEO and ASO briefs
• Knowledge of link-building strategies and backlink management to improve domain authority and search rankings
• Excellent stakeholder management and communication skills, with the ability to articulate SEO concepts to stakeholders of varying levels and knowledge.

The Rewards

We want you to love what you do. That is why our benefits package rewards a job well done. Check out how we support and invest in our employees by clicking here.

• Salary – £41,009.00 - £47,844.00 (dependent on experience)
• Performance related bonus up to 10%
• A competitive pension scheme (OS contributes up to 12.07%)
• 28 days annual leave in addition to bank holidays on joining, (3 taken over Christmas) increasing by one day per year, to a maximum of 5 years
• Enhanced family leave, including up to 12 weeks paid partner (paternity) leave
• Free subscription to OS Maps
• Access to online learning platforms
• Coaching and Mentoring schemes
• Plus, a suite of excellent additional perks and benefits

At OS, we believe looking after your health and wellbeing means more than posters and events. We empower you to manage your work and life the way you need it by offering things like

• An extra days’ leave for each year you work, up to 33 days
• Employee Assistance Programme
• Free onsite parking at our modern HQ in Southampton
• We adopt flexible working and can consider different working hours dependent on the role and your personal circumstances
• OS Explorers Nursery discount
• Cycle to Work scheme
• We believe that as a company we should give back wherever we can, so we give you 1 day a year to volunteer for charities that are important to you, as well as offering a match funding scheme

Location: We embrace a hybrid working model at OS and understand there is no one size fits all in relation to how we work. We have a fantastic HQ in Southampton, Hampshire where you will be required to spend 1-2 days a week with the remaining time being a personal choice as to whether you work from home or spend more time at OSHQ.

Security

OS conducts pre-employment checks for anyone made an offer of employment, including identity, right to work, employment history and criminal record checks (via Disclosure & Barring Services (DBS).

Some of our roles may require additional security vetting. We will advise candidates during the recruitment process if additional vetting may be required for that specific role.

Closing date: Sunday 20th July at 23:59

Unfortunately, we are currently unable to offer sponsorship for this role, therefore you must have the right to work in the UK, without the need for employer sponsorship.

We are happy to consider any reasonable adjustments that people may need during the recruitment process, and you will be asked whether you require any during the application process.

Research indicates that women, individuals with disabilities, LGBTQ+ community members, neurodiverse individuals, and people from ethnic minority backgrounds often hesitate to apply for jobs unless they meet every single qualification. At Ordnance Survey, we are dedicated to fostering a diverse, inclusive, and genuine workplace where everyone can thrive. If you’re enthusiastic about this role but your experience doesn’t perfectly match every qualification in the job description, we encourage you to apply anyway. You might be the ideal candidate for this or other roles within Ordnance Survey.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Information Technology

• Industries

  Marketing Services

Referrals increase your chances of interviewing at Ordnance Survey by 2x

Sign in to set job alerts for “Search Specialist” roles.

Fareham, England, United Kingdom 13 hours ago

Fareham, England, United Kingdom 3 days ago

Navy Command Civil Service Resourcing HR Officer

Fareham, England, United Kingdom 18 hours ago

Field Sales / Business Development – Websites & SEO – Digital Marketing Agency. Remote / Field – 19506 Ref: 19506

Southampton, England, United Kingdom 1 day ago

Field Sales/Business Development - Websites & SEO - Digital Marketing Agency. Remote / Field

Southampton, England, United Kingdom 1 month ago

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.