Job Title: Senior Account Director

Location: London (Southbank)

Working Model: Hybrid

Salary: £60,000.00 - £65,000.00 + commission

About The Goat Agency:

Goat is part of WPP Media (formerly GroupM), the world’s leading media investment company. Since 2015, we've been pioneers in influencer marketing, helping brands leverage the power of social media to achieve real, measurable results. Today, we stand as the global leader in the space, delivering award-winning campaigns across 70+ countries.

As part of our team, you'll collaborate with 500+ social natives worldwide, driving cutting-edge influencer campaigns for some of the most exciting brands. Whether it’s short-term activations or long-term ambassador programs, we treat influencer marketing as a full-funnel channel that drives awareness, engagement, and conversions.

Our data-driven approach is built on insights from tracking over 100,000 influencers and campaign performance. We combine this with expert relationship management, social-first creative strategy, paid media, and advanced tracking, measurement, and optimisation to deliver results that matter.

We’re also proud to be recognised as a recipient of the ‘Top Employer Europe 2024’ certification, underscoring our commitment to fostering a dynamic and supportive work environment. If you’re ready to be part of the team shaping the industry, we’d love to hear from you.

About the Opportunity:

As a Senior Account Director, you will drive strategic client partnerships, taking ownership of the successful delivery of complex, high-impact influencer marketing campaigns. Your role will involve shaping innovative strategies, mentoring your team, and ensuring delivery exceeds expectations. Beyond campaign execution, you will proactively identify opportunities for client growth, advising at a strategic level and championing long-term partnerships. This opportunity suits a senior leader with a deep expertise in performance marketing, outstanding client management skills, and a strong ability to lead teams in a competitive, data-driven environment.

Key Responsibilities:

• Serve as a trusted strategic advisor to key clients, building and maintaining executive-level relationships.
• Lead the development and execution of advanced, data-driven influencer marketing strategies that surpass client objectives.
• Oversee the delivery of high-value campaigns, managing cross-functional teams, influencers, and external stakeholders with efficiency and precision.
• Shape and refine performance marketing strategies by leveraging analytics and insights to continuously optimise results and inform future recommendations.
• Provide leadership, mentorship, and direction to account teams, driving professional development and ensuring alignment to client visions.
• Partner with key stakeholders to identify both organic and new business opportunities, contributing directly to agency growth and profitability.
• Maintain a strong understanding of market trends and innovations to offer proactive, forward-thinking solutions aligned with industry advancements.

Role Requirements:

• 6+ years of experience in a senior client-facing role within a digital marketing or advertising agency.
• Significant expertise in performance marketing, with a proven ability to deliver measurable results using data and analytics.
• Comprehensive understanding of influencer marketing strategies, platforms, and best practices.
• Exceptional communication, negotiation, and presentation skills, with experience engaging with senior stakeholders.
• Demonstrated success leading high-performing teams, providing direction, and fostering growth in a high-pressure environment.
• A highly strategic mindset, combined with the ability to balance big-picture thinking with detailed execution.
• Proven ability to identify and capitalise on business opportunities that expand revenue and deepen client relationships.

Company Culture and Benefits:

• Regular social events and ongoing clubs.
• Provided MacBook laptop to work from.
• Flexi-hours.
• Hybrid working.
• £200 grant to make your working from home set-up comfortable once you’ve passed probation.
• Health and wellbeing allowance once you’ve passed probation.
• Health insurance after probation.
• Life insurance policy.
• 25 days holiday plus bank holidays, accruing up to 30 days based on length of service.
• Birthday & work anniversary days off.
• Length of service gifts.
• In-office benefits such as beauty treatments & yoga.
• Flexible bank holidays.
• Volunteering days.
• Free flu jabs.
• Plus many more!