Senior Analytics Manager, Digital Consumer Engagement (DCE) page is loaded

Senior Analytics Manager, Digital Consumer Engagement (DCE)

Job Description

Are you passionate about data & analytics, and want to help us build a data-driven culture for digital product development at the LEGO Group?

We are looking for a Senior Analytics Manager in our Data, Analytics & Business Improvement team. Come and help us build a robust behavioural analytics platform for our portfolio of consumer facing LEGO websites and apps and play a critical part in our ambition to build direct and lasting relationships with millions of LEGO fans around the world!

No relocation support is offered for this role.

Core Responsibilities

• Translate business questions into requirements for data analytics, and in doing so help a cross-functional team of Product Managers, Audience Strategy Leads, Marketing & Content professionals, and others get to the “right” questions aimed at identifying sources of growth for our business through understanding how consumers interact with our digital touchpoints

• Lead the implementation of user and audience behaviour tracking across our digital touchpoints, ensuring the right mix of known and unknown usage tracking is available in line with the LEGO Group’s policies around the ethical and transparent use of opted-in consumer data

• Define the needs for dashboards and self-serve reporting capabilities for different user groups in the company, and lead the development of a suite of reports that are tailored to the unique data & insight needs of each group (via PowerBI and/or similar data visualisation tools)

• Work with a cross-functional data & analytics team to create well structured, easily accessible data sources that can be used for downstream reporting and analysis (via SQL, working on Databricks)

• Carry out ad-hoc analysis on digital product performance, user journey analysis, and marketing / content effectiveness, to help our business understand which touchpoints and tactics are driving the greatest value for the business (and why)

• Turn raw data into meaningful insights and recommendations, and act as a “data storyteller” to bring actionable analysis to senior leadership

• Develop and implement a learning agenda for our Digital Consumer Engagement products, identifying gaps and opportunities to enhance consumer interaction with our touchpoints. Collaborate with product teams to implement recommendations and assess the effectiveness of the changes made

• Play a leading role in a cross-functional data, analytics and insights network across the LEGO Group, ensuring alignment around core metrics and collaborating with others to develop best practice and shared learnings on the drivers of effective consumer engagement

• Maintain a continual outside-in focus, and drive our user insights test and learn agenda by continually exploring new methodologies, data sources, and insight partners that will enable us to get a more holistic view of the consumer & shopper

Play your part in our team succeeding!

The Data, Analytics & Business Improvement team is an analytics and continuous improvement practice within the LEGO Group’s Digital Consumer Engagement (DCE) function. Our focus is on establishing two-way, long lasting and meaningful relationships with our consumers and shoppers, and we believe that the ethical, transparent, and effective use of consumer data is key to this ambition.

For this role we are seeking a highly entrepreneurial analytics specialist who is comfortable working in a matrixed and cross-functional organisation. Being able to influence multiple teams and collaborators will be key, as will the ability to balance detailed hands-on analysis with generating unexpected insights and creating compelling narratives designed to inspire action in the business.

Do you have what it takes?

• Proven Business Impact : Significant experience with business insights in a marketing or product development context, including games or other digital products – Must have a proven track record of driving business actions based on the analysis of consumer behaviour data

• Hypothesis-Driven Research: Proven experience in hypothesis-driven research by identifying key assumptions behind growth drivers and validating them through comprehensive analysis of various data sources.

• Data Storytelling: Hands-on experience turning raw, unstructured data into meaningful insights and “so what” recommendations, and comfort using a variety of analytics tools and methodologies – Experience creating meaningful data visualisation and communicating this with senior business partners

• Web Analytics Experti se: Proficiency with Adobe Analytics and/or Snowplow, and the implementation of tracking variables across both known and unknown / anonymous device IDs

• Data Transformation: Experience performing analysis on large data sets in a Big Data platform (i.e. Databricks or a similar platform)

• Technical Proficiency: Comfort with SQL is a must, and comfort w ith Power BI or a similar visualisation tool is an asset (We are comfortable with candidates who need to improve their skills in these areas, but this role will require a hands-on technical specialist who is comfortable continually developing and upgrading their skills in these areas)

• Problem-Solving & Relationship Building : Comfort with ambiguity, and a natural preference for an environment where you play an active role in defining the solution to complex and undefined problems We're looking for a leader who is proactive and comfortable taking initiative, even without formal authority. This person should also be adept at building collaborative relationships across different areas of an organisation to ensure momentum.

• Communication Skills & Influence : Excellent written and verbal communication skills – Able to build trusted working relationships with both technical and non-technical colleagues and stakeholders, and a demonstrated ability to simplify complex topics to those less familiar with data infrastructure.

• Experience in management consulting or marketing / analytics agencies advantageous

#LI-JA1

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here is what you can expect:

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeksto encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO team today.

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Children are our role models. Their curiosity, creativity and imagination inspire everything we do. Our founder Ole Kirk Kristiansen made his first wooden toy in 1932. He persevered against the odds until his business was a success. Constantly innovating, never compromising. Building, rebuilding, and striving for the best. It is this resilience and permanent sense of renewal that drives us forward. We are never still. We will always be creating, inventing, andhaving fun. Build your career brick by brick and play your part in c ontinuing our mission to “inspire and develop the builders of tomorrow ” .