Talent Hub is working in partnership with a successful, family-run business in the manufacturing and construction sectors, looking for a self-motivated Senior Marketing Executive to drive B2B marketing activity and lead generation.This role is ideal for someone who brings ideas, creativity, and a commercial focus, with proven experience in CRM, lead generation, and working closely with sales teams. You’ll play a key role in delivering campaigns that generate measurable business growth.The responsibilities for this job include:Deliver multi-channel B2B marketing campaigns across email, LinkedIn and webDrive lead generation activity, working with the sales team and delivering campaignsCreate engaging content, including emails, social posts, case studies and lead magnetsManage and optimise CRM (HubSpot), including lists, workflows and automationBuild and maintain campaign reporting dashboards and performance insightsWork closely with sales teams to align marketing activity with pipeline goalsUpdate and optimise website and landing pages for conversionCoordinate with external agencies and internal stakeholders to deliver campaignsTrack and analyse campaign performance, identifying improvements and opportunitiesSupport marketing budget tracking and ensure activity delivers ROIFor this Senior Marketing job, you should have:At least 3 years’ experience in a B2B marketing roleProven experience in lead generation and campaign deliveryStrong working knowledge of CRM systems (HubSpot preferred)Experience collaborating with sales teams to drive pipeline growthConfident in creating marketing content across email and LinkedInAnalytical mindset with the ability to interpret campaign performance dataHighly organised with strong project management skillsProactive, creative thinker with a commercial, results-driven approachWhy Apply?Join a stable, long-standing family business with a strong market presenceBe part of a growing, ambitious marketing functionOpportunity to make a visible impact on business growthWork in a collaborative, office-based environment with close sales alignment #J-18808-Ljbffr