Senior Brand Manager - Masterbrand Comms

New Yesterday

Want to help us bring happiness to the world? Want to join an ambitious and fast growing global biscuits and confectionery business investing heavily in iconic global brands, infrastructure and people? Then this is the place for you.As proud bakers and chocolatiers and custodians of iconic global brands, we don’t compromise on the quality of ingredients in our products or on the people we hire. We are looking for entrepreneurial spirits who share our passion for bringing happiness to our consumers and who embody our Winning Traits.To succeed at pladis you need to be purpose-led , resilient and positive to succeed here because we expect pace and agility , we insist on collaboration and demand accountability. If that is your thing, then pladis offers global ambition, a clear Vision and roadmap for success, challenge, and unrivalled opportunities to learn and make an impactClick “Apply” to get started.In 2021, pladis proudly opened the doors to our vibrant global hub, the MIU Campus. Located in the heart of Chiswick Park, West London. Just a short 5-minute walk from Gunnersbury Station, our campus is nestled within 33 acres of beautifully landscaped gardens, offering a welcoming and inspiring environment for all. Chiswick Park is home to both our UK and Global Corporate teams, bringing together diverse teams across the business.What will this role achieve?As Senior Brand Manager (15-month FTC) for the McVitie’s Masterbrand, you will play a pivotal role in shaping and delivering the brand’s communication and marketing strategy, driving compelling, distinctive campaigns that keep McVitie’s top of mind and culturally relevant. Partnering closely with the Marketing Manager, you’ll lead cross‑channel communications, support the development and execution of strategic brand plans, and act as a true brand guardian with deep consumer insight and strong commercial acumen. This role is highly visible across the business, requiring confident stakeholder engagement up to Director and UK Exec level, and close collaboration with cross‑functional teams to ensure best‑in‑class execution and sustainable brand growth.What will be your key deliverables?Partner with the marketing manager, mediateamand key communication agencies to lead the development and delivery of Masterbrand communications strategy & plans to meet business sales and profit targets in line with Brand Planning process andpladisUK performance metrics. Manage the development of strong coordinated marketing plans, asappropriate acrossOOH, digital, social media, in-store. Lead cross functional teams to deliver ongoing brand building and sales driving programmes, including in-store activation and new product launches. Drive the consumer agenda, working with CMI partners to bring consumer closeness and insight led plan development and activities. Control Marketing expenditure within pre-agreed budget and ensure evaluation of all spend on a continuous basis. Work with CMI partners tomonitorkey Masterbrand performance metrics such as market share and brand equity, taking corrective action accordingly. Delivery of Brand and business performance metrics. Have a strong commercial awareness of brand performance and regularly update Marketing Director (and UKLT whereappropriate)on key issues / successes. Regularly review plan and performance throughout year, takingappropriate remedialaction as vital Emphasis on using data and insights to drive projects and the development of the brand. Engage and persuade others to gain dedication to key initiatives without reliance on formal authority. Encourage our commercial teams to deliver for the job holder’s respective brand. Partner with Sales and Commercial Planning support to ensure Masterbrand activity supports retailer priorities and trading performance, balancing brandequityand short-term commercialobjectives.Manage multiple workstreams, proactivelyidentifyingdelivery risks and implementing mitigation plans to protect performance.Line manage and develop an Assistant Brand Manager, providing coaching, performancefeedbackand workload prioritisation to ensure strong delivery and capability growth.Bring your experience.EssentialTrack record owning and delivering 360 Comms campaigns, ideally in FMCG but not essential.Proven experience in dealing with comms and design agencies, ability to work with cross functional teams. Strong commercial acumenProventrack recordof good project management experience. Todemonstratethe ability to lead and influence partner at all levels of the business. Budget Management To be a self-starter, able to work across multiple projects and fields. FMCG experience on brands with a consistent record in achieving results-oriented growth plans. Experience of cross functional working. Proven technical marketing experience. This role is not eligible for visa sponsorship.What will the interview process be?Initial Telephone call with Talent Acquisition 1st stage interview – 45 minutes competency-based interview based on our company values and your experiences.2nd stage interview – 90 minutes – a technical interview to understand your skill set/case study or presentation interview.pladis does also use both Psychometric and Aptitude tests to support our processes so you may be asked to complete these as part of your process. Some processes may differ, but we will keep you updated!What does pladis offer you?Annual Incentive Plan (AIP)– this is the business’s annual bonus scheme.Car Allowance – paid monthlyOpportunity to self-enrol into Health Cash PlanPrivate medical Insurance (if eligible by grade)Enhanced parental leave and a supportive phased return-to-work program to help colleagues balance family and career.Stakeholder Pension SchemeLife Assurance Cover ~ upon enrolment to Stakeholder Pension Scheme25 days + bank holidaysHoliday Enhancement Scheme1 Volunteering Day per yearCycle to work schemeDiscounted gym membership – Carlisle and Chiswick onlyDiscount and Cashback Scheme – make your everyday spending work hard for you on major high street brands, supermarkets and servicesAccess to Employee Assistance ProgrammeFinancial Wellbeing SupportAccess to great training and development opportunitiesBest mix of ingredientspladis is an equal opportunities employer, like every great recipe we’re a thoughtful mix. A happy and inclusive place to work that’s as diverse as our consumers and the communities we support, live and work in, all around the world. Where every voice is heard, and difference is celebrated. Where fresh perspectives and new ideas help us grow and thrive.Accessibility at Chiswick: Our Chiswick site has step-free access, accessible entrances nad lifts between floors to support with individuals with mobility needs. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to receive other benefits and privileges of employment, and where possible to perform key job functions.pladis is an Equal Opportunity Employer, committed to hiring a diverse workforce. All openings will be filled based on qualifications without regard to race, color, sex, sexual orientation, gender identity, national origin, marital status, veteran status, disability, age, religion or any other classification protected by law.We operate a strict Preferred Supplier List. If you are a recruitment agency and wish to submit candidate to be considered for this vacancy, you must have agreed to, and signed, our terms of business.We will not accept CVs from any other sources other than those currently on our PSL. We will not pay a fee for any candidate that has not been represented by a provider on our PSL. #J-18808-Ljbffr
Location:
Greater London
Job Type:
FullTime

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