Location: East CroydonHours: 37.5 | 9.00am - 5.30pm - Hybrid working available depending on role responsibilities with 2 days working from home and 3 days in our stylish, modern and collaborative office close to East Croydon Station.Salary: Competitive Job Purpose: The Senior Business Analyst will take functional design accountability for a suite of applications. Working with business stakeholders to understand their short, medium and long-term business plans, the Senior Business Analyst will work with technical specialists to design and scope projects that will meet the short, mid- and long-term needs of the business. The SBA will collaborate with delivery managers to ensure work is planned and delivered as expected, coach a small team of BAs, and generate detailed customer-focused initiatives aligned with the IT department strategy, supporting execution and listening to customers to implement new ideas and ways of working that improve service both online and offline. Key Responsibilities

Build strong relationships with key business stakeholders and help translate business need statements into business requirements. Take functional accountability over a business area and provide end-to-end design principles when landing transformation projects. Manage demand and new requests/requirements into the team to complete high-level assessments and work with the business to ensure that backlogs are refined and re-prioritised as needed. Work with delivery teams to ensure they understand the requirements and priorities accordingly. Help with roadmap planning for your relevant application area. Drive best practice business analysis, learning from projects and driving continuous improvement with delivery, technical and test teams. Line manage internal IT business analysts, setting realistic performance targets and providing informal and formal feedback. Maintain a positive attitude towards feedback, use it to generate initiatives that meet/exceed expectations, and share feedback in a meaningful way. Effectively manage the team, playing to strengths, proactively addressing opportunities, and ensuring wellbeing & diversity are considered and celebrated. Manage the capacity and priorities of BA work across the team to ensure timely completion of impact assessments and BA deliverables for projects. Perform BA activities on critical transformation projects, including elicitation, refinement of requirements (functional and non-functional), process redesign, functional design, documentation, and supporting defect analysis/management. Ensure traceability from requirements through to test cases and results. Understand and articulate the commercial value/cost of change relationship to support recommendations and priority decisions. Facilitate business alignment where required on cross-functional projects. Assist business stakeholders in defining roll-out plans, communication and training, and user support plans to effectively land any IT change into the business. Create and/or review user manuals, procedures, and any related user documentation. Support third‑party selection processes by providing input regarding business requirements. Support the review of any third‑party contracts to ensure the needs of the business are met. Contribute to post-implementation reviews to incorporate learning into future projects. Occasionally undertake project management activities on small, discreet pieces of IT change work.

Key Stakeholders

Internal: Head of business team, IT Senior Leadership Team, Store Systems Team, E-Commerce and Corporate Systems teams, Retail Operations, CRM team, Group IT & eLab Tech, Group Security, Service and Infrastructure team. External: 3rd Party Service Providers as needed.

Key Health and Safety Responsibilities

Take reasonable care of the health and safety of yourself and others affected by your work. Cooperate with the employer on health and safety matters. Do not misuse any safety equipment provided. Follow instructions from the employer on health and safety matters and attend relevant training. Report hazards, defects, accidents, injuries, and near misses in the workplace. Proactively keep up to date with market and consumer trends in your specialty and feed this into department strategy. Use data and insights to challenge the status quo and generate new ideas for improvement. Use data to inform and generate new ideas and decisions to improve future plans.

Person Specification

5+ years of experience in a business analysis role with full end-to-end experience of the development lifecycle. Experience within retail – either in a technology or a business role. Tech-savvy with an understanding of data structures such as JSON and XML. Ability to work on your own initiative. Adaptable and flexible while responding to deadlines and workflow fluctuations. Attention to detail, strong work ethic, and confidence to contribute significantly to a growing business. Well organised and able to prioritise work effectively. Customer-focused, with a consistent “can do” attitude towards the customer. Good communication skills – written, verbal, and including presentations.

Technical Responsibilities

Help your team understand when to use AI, when to rely on human judgment, and how to combine both. Re-think how work gets done – actively shifting work from repetitive tasks to higher-value activities as AI takes on routine work. Role model behaviours to encourage confidence with AI and develop your ability to use AI effectively and think critically about outputs. Strengthen the human touch – keep the human element strong, balancing AI efficiency with human coaching, empathy, and team cohesion.

Benefits

33 days holiday rising to 38 days with length of service (inclusive of bank holidays) 2 staff discount codes for yourself and a family member or friend 30% discount on Superdrug Own Brand Products both in store and online Hybrid working patterns available depending on role responsibilities with 2 days working from home and 3 days in our stylish, modern and collaborative office close to East Croydon Station Company pension matching and bonus Access to Stream – a money management app that gives you access to a percentage of your pay as you earn it Part of a group that works closely with Savers, The Perfume Shop and Three UK Member of A.S. Watson Group – the world's largest international health and beauty retailer with over 15,700 stores in 25 markets Unrivalled Learning and Development programmes Enhanced maternity, shared parental, adoption leave, company sick pay and pregnancy loss and support Come and be part of something special!

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