Senior Creative Strategist , London, Hybrid, c. £55K Define the work. Don't just decorate it. This is a role for someone who understands that creative drives performance - and knows how to prove it. You'll sit at the intersection of culture, data and storytelling. Turning audience insight into clear, opinionated creative strategies that actually cut through. What you'll own Creative strategy across multiple client accounts Campaign concepts, territories and messaging frameworks Briefs that actually inspire - not confuse Platform-first thinking (TikTok, Meta, YouTube, etc.) Audience insight and cultural intelligence Creative testing frameworks and hypotheses Close collaboration with creative, growth and media teams What you bring 3-5 years in creative / brand / content strategy Strong portfolio showing thinking behind the work Deep understanding of culture + platform behaviour