Location: BL9 6TU, Bury, Greater Manchester, North West, UKSenior CRM Executive | Oldham | Head Office Based£34-36k + Benefits | Retail Brand(Free Brekky on a Friday + Free on-site Gym! + Fast Growing Brand!)Zachary Daniels are proud to represent this leading online retailer, the business continues to experience strong growth, fuelled by an expanding product range, a passionate team, and a dedication to delivering exceptional customer experiences. To support this journey, our client is seeking a talented Senior CRM Executive to elevate customer engagement, loyalty, and lifetime value.The Role:The Senior CRM Executive will develop and execute data-driven CRM initiatives that strengthen customer relationships throughout the lifecycle. Working closely with the Head of Marketing, the successful individual will deliver compelling and personalised communication through email, SMS, and loyalty programmes. This represents a fantastic opportunity for someone who enjoys using insight to shape behaviour, drive repeat purchases, and contribute directly to revenue performance in a dynamic eCommerce environment.Key responsibilities:The Senior CRM Executive will own:CRM strategy development and hands-on execution focused on engagement, retention and revenue growthEffective customer segmentation and personalisation using data insights across multiple touchpointsDelivery and optimisation of email and SMS campaigns including automated and triggered journeysEnhancement of loyalty propositions that increase customer lifetime valueStructured A/B testing to improve campaign metrics and customer experienceReporting and insight generation on customer trends and campaign performanceCross-functional collaboration with Marketing, Buying and Customer Service teams to align CRM activityCompliance with GDPR and all appropriate email and SMS regulationsCandidate profile:To succeed as Senior CRM Executive, you will bring:Proven experience in CRM, email marketing or customer retention within retail or eCommerceHands-on capability using CRM platforms such as Klaviyo and ShopifyStrong analytical capability with comfort working in tools such as Google Analytics and LookerExperience in automation, segmentation and personalisation at scaleKnowledge of loyalty scheme development viewed favourablyExcellent written communication and project management skillsA proactive, commercially focused approach with curiosity about customer behaviourA genuine enthusiasm for toys, games and the wider eCommerce industryWhat the business offers:Competitive salaryA fun, fast-paced and supportive working environmentFree breakfast FridayEarly finish FridayFree on-site gymIf you are excited by the opportunity to make a meaningful commercial impact in a thriving online retail business, contact Zachary Daniels Retail Recruitment to find out more about this fantastic Senior CRM Executive opportunity!Apply today!BBH34817TPBN1_UKTJ