You’ll be at the heart of our dedicated CRO practice, owning and shaping structured experimentation programmes for clients including the Financial Times, MyProtein and The Independent. This is a senior, client-facing position with real ownership: you’ll define the strategy, manage client relationships, and collaborate with the In Digital team to deliver measurable growth. This is not a generalist digital marketing role. We’re looking for someone who lives and breathes CRO and experimentation. What you’ll do

Develop and lead our strategic approach to testing and experimentation Own client relationships and act as a trusted CRO advisor Design and deliver end-to-end experimentation programmes — from hypothesis to analysis Translate data and user insight into compelling, well-reasoned test ideas Collaborate with the wider In Digital team on integrated digital growth

What we’re looking for

Hands-on CRO and UX experience — you can both define and execute experimentation programmes Proven use of testing platforms: Optimizely, VWO, Piano, or Zephr Strong command of GA4 (must-have), plus experience with Adobe Analytics, Amplitude, or Mixpanel Analytical mindset — comfortable with quantitative data, A/B test logic and statistics Self-motivated and intellectually curious — genuinely excited by what CRO can unlock An understanding of how CRO interconnects with other digital marketing disciplines

Why In Digital

£40,000 – £55,000 DEO salary with a twice-yearly bonus Work across blue-chip marketing teams and a fast-growth agency at the same time Certified Great Place to Work™ — ranked one of the UK’s Best Workplaces for Wellbeing 2024 Real opportunities for development and progression Flexible working, including working from abroad Covent Garden office with a private bar and great coffee

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