Senior Digital Marketing Executive
New Today
OverviewWould you like to join a global household business with a portfolio of trusted brands found in homes worldwide? Known for its heritage of innovation and quality, the company operates across grocery, retail, and e-commerce channels, with strong investment in digital transformation and performance marketing.Role / ResponsibilitiesSupporting the planning, briefing and execution of campaigns across BVOD, Paid Social, Google Ads, Amazon Ads, Influencer, BAU Social and Retail MediaActivating and optimising paid search campaigns (Google, Amazon and retailer sponsored search) to drive measurable resultsMonitoring full-funnel activity identifying high-performing audiences and aligning campaigns to customer journey stagesManaging and monitoring budgets to maximise ROAS, CPA, CVR, ECPM, ER and frequency KPIsWorking with agency partners on buying strategies and optimisation recommendationsAnalysing campaign performance using GA4, Meta Business Manager and Amazon platforms, delivering insights and recommendationsAbout You / QualificationsStrong understanding of paid digital and performance mediaHands-on experience with paid search (Google, Amazon or retailer sponsored search)Confident working to performance KPIs including ROAS, CPA, CVR, ER and ECPMUnderstanding of full-funnel and omnichannel marketing strategiesKnowledge of how online and offline activity integratesAnalytical mindset with the ability to turn data into actionable insightsComfortable working in a fast-paced, collaborative environment with multiple stakeholdersNext stepsIf the role and responsibilities sound like a good fit for you, then I'd love to speak to you!Find out more about our available opportunities or how we can help you further your career - contact us today.Email: (url removed)Phone: (phone number removed)We look forward to your application for this exciting opportunity.About The Advocate GroupThe Advocate Group is a leading recruitment partner, based in the UK, to the FMCG and consumer product sectors. We are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation, or age. By applying for this role, you are agreeing to our Privacy Policy, which can be found on our website. Please note that The Advocate Group is acting as an employment agency in relation to this vacancy
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- Location:
- Rochdale
- Job Type:
- FullTime