Role Purpose
The Senior Manager, Creative (Shopper) GB is responsible for developing, localising and executing shopper‑focused content and instore activation assets that bring Coca‑Cola brands to life across the GB retail and beyond‑home landscape.
This is a new local role introduced only in Top 9 markets to enhance local relevance, commercial integration, and to deliver end‑to‑end creative excellence from sell‑in to shelf.
As Smartwater, Costa, Stills, CCTM and Sparkling Flavours accelerate in GB, the need for high‑impact shopper creative—tailored to retailer, channel, format and consumption occasion—has become critical. This role ensures that local brand plans translate into breakthrough, insight‑driven shopper assets optimised for POS, retail media, grocery multiples, convenience, forecourts and foodservice outlets.
What You’ll Do for Us
Shopper Strategy & Development
Develop shopper‑focused creative ideas and activation concepts that connect brand strategy to retail execution across GB customers and channels.
Translate brand narratives, global creative ideas and IMX plans into channel‑specific simple and breakthrough shopper creative that drives conversion and visibility.
Ensure creative solutions reflect shopper insights and principles, category triggers, customer needs and consumption occasions.
Work and collaborate with the central Shopper team to scale and deploy best‑in‑class shopper toolkits.
POS, Retail & Customer‑Specific Creative
Lead creation or adaptation of instore and POS assets, including shelf strips, gondola ends, wobblers, barkers, display units, digital commerce assets, retail media assets and promotional material.
Work with bottlers to localise central shopper material to local realities mastering Coca-Cola Tech tools (like ShopX).
Implement local campaigns leveraging a 360 integrated activation ecosystem when applicable.
Adapt master creative assets into contextually relevant, retailerspecific executions that respect customer guidelines while maintaining brand integrity.
Develop or adapt creative for sell‑in materials (customer decks, visuals, mockups, display concepts) working closely with Commercial and Shopper teams.
Cross‑Functional Collaboration
Partner with local brand teams to ensure end‑to‑end integration of creative across brand, shopper and commercial plans.
Work closely with Commercial & Channel, RGM, Shopper Marketing, Insights and bottler partners to optimise creative impact at the point of choice.
Ensure creative assets ladder up to Integrated Marketing Experience and Total Connections plans.
Partner and align with the central shopper team to ensure local plans utilise best practice and latest insights.
Deploy latest shopper tools to streamline and increase efficiencies and speed.
Agency & Partner Management
Manage external creative, design and production agencies to execute high‑quality shopper assets efficiently and on‑time.
Provide clear briefs, feedback loops and creative direction to ensure output meets strategic and executional standards.
When needed, produce or adapt lightweight creative content using design tools (Illustrator, Photoshop, etc.).
Creative Excellence & Performance
Ensure all shopper creative adheres to brand guidelines, design systems, VIS and packaging principles outlined by the central Operating Unit shopper team.
Evaluate creative effectiveness through A/B testing, AI testing tools and shopper behavioural studies.
Identify opportunities to innovate with new shopper formats, retail technologies, digital signage and retail media platforms.
Ways of Working & Leadership Behaviours
Operate independently as a hands‑on shopper expert within the local GB network model (no central support).
Collaborate, share and act as a key community member with the Central Operating Unit Shopper / Integrated Marketing Experience team.
Bring curiosity, problem‑solving and a “startup mindset” to unlock shopper impact with limited budgets.
Influence without authority, partnering with cross‑functional teams and bottlers to champion creative excellence at the shelf.
Qualifications & Requirements
Associate’s or Bachelor’s degree in Creative Design, Graphic Design, Marketing, Communications or related field.
5+ years of creative experience in agency or client‑side roles with shopper, retail or POS content development.
Demonstrated experience creating shopper, retailer, digital, social and experiential creative assets.
Strong conceptual and design skills, with the ability to ideate and execute.
Understanding of print and production guidelines and confidence with Adobe Creative Suite (Illustrator, Photoshop, InDesign).
Experience working with agencies, printers, production partners and cross‑functional teams.
Strong understanding of bottlers’ dynamics of retail environments, shopper behaviour and customer‑specific creative requirements.
Excellent collaboration, communication and stakeholder influencing skills.
Ability to manage multiple creative projects simultaneously under tight deadlines.
Comfortable working in a fast‑paced, multicultural, highly networked environment.
What We Can Do for You
Drive shopper impact—how consumers experience Coca‑Cola brands at the most critical moment, the point of purchase.
Opportunity to experiment with shopper formats, retail innovation and new creative technologies.
Full ownership of GB shopper creative—a new, highly visible capability in a Top 9 market.
Work alongside best‑in‑class brand leaders, agencies and designers in a creative, innovative environment.
Location
United Kingdom (London)
Travel Required: 0%-25%
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