Our client is seeking an ambitious and commercially minded Senior Marketing & Retail Executive to join the Marketing Team.This is a pivotal role responsible for driving tourism and visitor-focused marketing initiatives that attract domestic and international audiences, while supporting communications for the loyalty programme. The role blends tourism marketing, campaign delivery, event coordination, digital content support, stakeholder management, and performance reporting.Working within a small, agile team, you will play a hands-on role in enhancing the company profile within the tourism sector, delivering visitor incentive campaigns, and building strategic partnerships that increase footfall, engagement, and spend. The position also includes Duty Manager responsibilities during key trading weekends throughout the year.Key ResponsibilitiesTourism & Trade MarketingDeliver tourism-focused marketing and advertising plansSupport management of the tourism marketing budget, ensuring measurable ROILiaise with international agencies and represent the business at B2B trade showsBuild relationships with hotels, concierges, venues, and tourism stakeholdersMonitor and report on tourism KPIs, refining strategy through data insightsLead CRM communications to the tourism sectorAlign campaigns with major global and London event calendarsVisitor Rewards & PromotionsPlan and execute compelling Visitor Rewards campaignsManage campaign planning and in-centre activationsOversee reporting and performance analysisEvents & Campaign DeliverySupport delivery of tourism-led eventsBrief agencies and oversee campaign implementationRepresent the company at networking and trade eventsBrand & Digital CoordinationCoordinate website updates, SEO, blogs, and digital content with agenciesEnsure alignment across website and social media channelsContribute to editorial storytelling, influencer activity, and blog contentStakeholder & Partnership ManagementMaintain relationships with key local partnersCollaborate cross-functionally with Guest Services, PR teams, and brand partnersReporting & AnalysisDeliver marketing performance reports across tourism, Visitor Rewards, and loyalty campaignsSupport board-level presentations with data-led insights and strategic recommendationsAbout YouExperience in marketing within retail, tourism, events, or a customer-facing destinationStrong knowledge of digital marketing, SEO, and content best practiceExcellent project management and organisational skillsConfident stakeholder and relationship managerAnalytical mindset with ability to interpret performance dataProficiency in Microsoft Office and CRM/marketing platformsAbility to multitask and thrive in a fast-paced environmentExperience working with PR, creative, or digital agenciesExposure to international tourism marketingUnderstanding of retail destination marketing and shopper behaviour #J-18808-Ljbffr