FIXED TERM CONTRACT - 12 months

About the Role

Reporting into theResidential B2Bmarketingmanager, theSenior Marketing Executiveplays a key role in developing and delivering data-driven, integrated marketing activity that supports the Baxi brandand solutions

You willbe responsible forplanning,implementingand measuring marketing communications that drive awareness, engagement and conversion, positioning Baxi as a trusted, installer-ledand sustainable heating and hot water solutions provider across ourresidential customer base.

This is a hands-on role, working closely with sales,productandtraining, as well as external partners, to deliver customer-focused, on-trade marketing activity that supports business growth.

On a daily basisyoullbe responsible for:

• Planning,developingand implementing integrated, installer-led marketing communications strategies and plans that are data and insight driven, meeting customer needs and driving business value

• Delivering marketing plans and activity across the full marketing mix including direct marketing, content marketing, social media, digital marketing, sales collateral, advertising, events, training support, telemarketing,videoand market research

• Monitoring,evaluatingand reporting on the effectiveness of marketing activity to drive brand awareness, installer engagement and conversion, using data and insight to recommend future activity

• Ensuring consistent,accurateand compelling Baxi brand representation across all internal and external communications

• Building strong relationships with key internal stakeholders (sales, training, product, customer support) and external partners to deliver joined-up, focused marketing plans

• Ensuring all marketing activitycomplies withlegal, technical, corporate and GDPR requirements

• Managing external agencies and suppliers to ensure marketing activity is delivered to the required quality, on time and within budget

• Managing and administering marketing budgets in line with company policies, including monitoring spend, invoice matching and accruals

• Managing marketing projects end-to-end, working closely with stakeholders to gain input and approvals, track progress, escalate risks and clearly communicate results

• Developing a deep understanding of customer segments, championing the voice of the installersto reduce pain points and maximise key moments across the customer journey

• Maintaining a strong understanding of theresidentialheating marketplace, installer behaviours and competitive landscape to inform effective, differentiated marketing communications

About You

To be successful in this role,youllbring:

• Proven experience within a marketing role, witha track recordof delivering data-driven, targeted marketing plans, ideally within an installer-led or on-trade environment

• Strong written communication skills, with the ability to create clear,engagingandfocused communications and content

• A commercial mindset with strong analytical capability to support sales performance, installerconversionand revenue growth

• Excellent communication skills, with the ability to build relationships and influence stakeholders at all levels, including sales teams and field-based roles

• Strong project management skills, with the ability to manage multiple campaigns,stakeholdersand priorities to agreed deadlines

• Analytical thinking, with the ability to interpret data and insight and translate this into actionable recommendations

• A proactive, self-motivated approach, with the ability to work both autonomously and collaboratively within a team

• Exceptional organisational skills and attention to detail

• Ideally a professional marketing qualification (e.g. CIM)

What We Offer

Our package is made up of basic salary plus a variable incentive. We also offer 25 days holiday in addition to standard UK Bank holidays, income protection, a contributory pension, maternity, paternity sick pay schemes, staff discounts and more.

At BDR Thermea Group, we believe that diversity, equity, and inclusion (DE&I) are critical to our success. We are committed to creating a workplace where every potential future employee feels valued, respected, and empowered to bring their whole selves to work. Please check out our DE&I policy on our website to find out more.

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