Senior Marketing Executive

Wrexham | £40,000-£50,000 DOE | Hybrid Working |

My client, a fast growing, forward‑thinking commercial business in Wrexham, is recruiting an experienced Senior Marketing Executive to join their team. This standalone role is ideal for a confident marketer who enjoys autonomy, variety, and the opportunity to shape and deliver impactful digital marketing activity.

You'll be responsible for driving multi‑channel campaigns that attract and engage prospective customers across email, SMS, WhatsApp, social media, website content, job boards, and emerging tools and platforms. Working closely with internal teams, external agencies, and Local Authorities, you'll ensure all marketing activity is compliant, values‑led, and aligned with the organisation's objectives.

Key Responsibilities:

Plan, deliver, and optimise multi‑channel marketing campaigns Use a diverse mix of channels including email, SMS, WhatsApp, social media, website content, and paid platforms (e.g. Indeed sponsorship) Test and introduce new tools and platforms within the agreed marketing budget Create high‑quality content for email, social media, adverts, landing pages, and digital campaigns Support the scheduling and creation of social media content to build awareness and engagement Maintain and update website and campaign content (WordPress experience advantageous) Manage content approvals, including coordination with Local Authorities Ensure consistent tone, messaging, and compliance across all marketing outputs Deliver marketing activity that generates and nurtures customer enquiries Optimise nurture journeys and touchpoints to improve enquiry quality and conversion Identify opportunities to strengthen engagement through improved marketing approaches Track key performance metrics including engagement, enquiries, conversions, and cost efficiency Analyse campaign results and apply insights to improve ROI Work closely with the Head of Candidate Experience and recruitment teams to align marketing with business needs Collaborate with external agencies on ongoing and project‑based work Provide updates on campaign performance to internal and external stakeholders Support and help organise two major annual eventsSkills & Experience Required:

Recent experience in a similar standalone Marketing or Digital Marketing role Strong understanding of digital marketing automation, including email, SMS, WhatsApp, and chatbot workflows Experience using HTML email editors and drag‑and‑drop builders Excellent copywriting and content creation skills Analytical mindset with the ability to interpret data and optimise campaigns Experience using marketing automation platforms (e.g. HubSpot, Mailchimp) Ability to manage multiple projects in a fast‑paced environment Strong stakeholder management and communication skills Proactive, adaptable, and solutions‑focused approachDesirable:

Basic knowledge of Google Analytics Experience using CRM systems (Vincere preferred) Understanding of paid advertising Graphic design skills (Canva or Adobe Creative Suite)Benefits:

£40,000-£50,000 salary, depending on experience Hybrid working and flexible 35‑hour working week 28 days holiday + bank holidays Company pension Free parking