Senior Marketing Executive

3 Days Old

Title: Senior Marketing Executive

Location: London SE1

Salary: £263 per day - Inside IR35

Job Type: Temporary Contract

Function: Marketing

Work Type: Hybrid - onsite 3 days per week

Role Profile:

Our client, an events, digital products and academic research services FTSE 100 organisation is seeking a Senior Marketing Executive to join the team . This role is ideal for a proactive and task-oriented individual with a strong foundation in digital marketing, social media, and community engagement. You will play a key role in delivering multichannel marketing campaigns, driving audience engagement, and supporting sponsorship and retention efforts. The role requires a balance of strategic thinking and hands-on execution, with a focus on organic social media, email marketing, community building, and relationship management with media partners.

Key Responsibilities:

Strategic and Campaign Execution

Support the development and implementation of marketing strategies in collaboration with the Marketing Manager and team.
Execute and optimise multichannel marketing campaigns, ensuring alignment with Solar Media's business objectives.
Develop audience-focused strategies to drive engagement, acquisition, and retention.
Analyse campaign performance and provide actionable insights to improve results.Social Media and Community Engagement

Manage and grow Solar Media's organic social media channels, creating engaging and audience-focused content to build and nurture online communities.
Monitor social media trends and audience behaviours to inform content strategies.
Foster community engagement through interactive campaigns, responding to audience queries, and encouraging participation.Email Marketing

Build and manage email marketing campaigns, including list segmentation, content creation, and performance tracking.
Ensure email campaigns are aligned with audience needs and Solar Media's business goals, driving engagement and retention.
Analyse email performance metrics and implement improvements to optimise results.Media Partnerships and Relationship Building

Build and maintain strong relationships with media partners to amplify campaign reach and effectiveness.
Collaborate with media partners to develop co-branded content and promotional opportunities.
Ensure partnerships align with Solar Media's marketing objectives and business goals.Multichannel Marketing Activities

Set up, execute, and report on marketing activities across multiple channels, including social media, email, and digital platforms.
Collaborate with internal teams to ensure consistent messaging and branding across all channels.
Leverage data insights to refine targeting and messaging for maximum impact.Reporting and Analysis

Track and report on campaign performance, providing detailed analysis and recommendations for improvement.
Use marketing analytics tools to identify trends, gaps, and opportunities for growth.
Present regular updates to stakeholders, ensuring transparency and alignment with objectives.Event Support

Assist with onsite event marketing activities, including audience engagement and campaign execution.
Support the registration process and post-event reporting to ensure smooth transitions and actionable insights.What do I need?

Strong ability to think strategically while focusing on task execution and delivery.
Proven experience in managing and executing social media campaigns, with a focus on organic growth and community engagement.
Hands-on expertise in email marketing, including building and managing email lists, creating campaigns, and analysing performance metrics.
Experience in community building and fostering engagement across social platforms.
Proficiency with CMS platforms, databases, and tools for segmentation and targeting.
Excellent copywriting and communication skills to craft compelling content for diverse audiences.
Strong organisational skills to manage multiple campaigns and priorities effectively.
Bachelor's degree in Marketing, Communications, or a related field.Key Skills

Creative thinking combined with a practical, task-oriented approach.
Strong understanding of social media platforms and their role in audience engagement and growth.
Ability to deliver under pressure while maintaining attention to detail.
Experience in email marketing tools and analytics to optimise campaign performance.
Strong collaboration skills to work effectively with internal teams and external stakeholders.Qualifications

Qualifications

Bachelor's degree in Marketing, Communications, Business, or a related field.
Several years' experience in a marketing role, with a focus on social media, email marketing, and community engagement.
Proficiency in marketing tools such as Google Analytics, email marketing platforms (e.g., Mailchimp, HubSpot), and social media management tools (e.g., Hootsuite, Sprout Social).
Strong understanding of SEO principles and their application in content and social media strategies.
Experience working with media partners and building long-term relationships to enhance campaign reach.

Guidant, Carbon60, Lorien & SRG - The Impellam Group Portfolio are acting as an Employment Business in relation to this vacancy
Apply
Location:
London
Salary:
£263 /day
Job Type:
FullTime
Category:
Marketing

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