Senior Marketing Insights Manager - Data and AnalyticsBristol (2 days per week)Circa. £80,000 - £90,000 + Strong Bonus + BenefitsFinancial ServicesWe're looking for a Senior Marketing Insights Manager to play a pivotal role in influencing campaign and website optimisation in a household name.This role would be perfect for someone who has worked closely with marketing teams, understands how to work in complex environments (ideally regulated) and has the ability to be both hands-on in the creation and visualisation of data as well as a strong influencer with great presentation skills.The OpportunityReporting to the Marketing Director, you'll transform complex data and research into clear, compelling strategic intelligence. You'll influence both short-term campaign optimisation and long-term marketing direction.You'll design robust measurement frameworks aligned to performance, using advanced analytics including marketing mix modelling, econometrics and A/B testing to quantify impact. You'll present insights to bridge the gap between data and marketing.From competitor benchmarking and market intelligence to audience behaviour and decision-making analysis, you'll partner closely with marketing leaders across the business to drive ROI across channels.What You'll Be DoingDesigning and implementing end-to-end marketing measurement frameworksAnalysing campaign effectiveness and embedding actionable learningsLeading competitor benchmarking and continuous market intelligenceUsing the marketing model mix to optimise spendBuilding executive dashboards and delivering clear, compelling reportingTranslating complex data into strategic narratives for senior stakeholdersCollaborating cross-functionally with Marketing, Digital, Product and FinanceChampioning experimentation across channels, creative and customer journeysPresenting to Senior LeadershipWhat We're Looking ForExperience leading on analytics and data visualisation for marketing campaignsStrong expertise in web analytics platforms (e.g. Google Analytics, Adobe Analytics)Advanced skills in data visualisation tools such as Power BI or TableauExperience with tag management systems (e.g. Google Tag Manager)Deep understanding of digital marketing channels and website technologiesStrong commercial acumen and analytical problem-solving capabilityConfident communicator, able to influence senior audiencesComfortable managing multiple priorities in a fast-paced environmentUnderstanding of data privacy and regulatory considerationsExperience in a regulated environment would be beneficialExperience in a complex organisation would be highly advantageousIf this role is of interest, please apply below or send your CV to JBRP1_UKTJ