A B2B financial services provider is seeking a Senior Marketing Manager to design and implement marketing campaigns within targeted strategic accounts. Responsibilities

Strategically lead marketing efforts within the UK crafting personalised marketing campaigns to drive brand awareness within targeted strategic accounts Plan and execute integrated campaigns across multiple channels, including content and thought leadership, digital marketing (social media, SEO), events, webinars, and analyst interactions, to enhance brand awareness and generate demand Design and implement targeted email campaigns focusing on specific C-suite decision makers Develop a content strategy and editorial calendar aligned with marketing and business objectives, collaborating with marketing and design teams to create multifunctional content Monitor market trends and oversee advertising and marketing activities to ensure consistent messaging and alignment with organisational values Enhance organisational capabilities by implementing effective marketing and Account-Based Marketing (ABM) to support growth Requirements

Track record of experience in marketing B2B insurance / financial services Proven success in revenue generation through multi-channel demand generation campaigns and client-centric marketing Some strategic thinking required but will be more of an individual contributor / execution role (20% strategy, 80% execution) Positive attitude, excellent communication and presentation skills Ability to thrive in a high-growth, fast-paced environment Passionate with a "can-do" attitude and a desire to make an impact Entrepreneurial mindset with accountability for driving success Goal-oriented, proactive, structured, and process-led Ability to work independently and collaboratively with global teams Exposure or experience in pre-sales/sales is advantageous Familiarity with branding fundamentals and proficiency in digital marketing channels Strong communication, collaboration, and problem-solving skills Creative, innovative, and quality-driven.

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