Korean fried chicken. Korean BBQ. Sushi and a QSR brand being built for franchise scale. Welcome to Maguro Group. We are a multi-brand hospitality and retail group operating across London and Manchester, with a portfolio of concepts that are bold, fast-moving and designed to stand out. We are now hiring a Senior Marketing Manager to take full ownership of marketing - with a clear priority: building Bunsik into a franchise-ready, scalable brand. This is not just about campaigns. This is about building a brand system that works at scale. THE HONEST VERSION Marketing has been reactive and largely outsourced. That is changing now. This role is about building the function properly - with structure, clarity and accountability. If you want to define how a brand scales through franchise, build a function from the ground up and grow into a Head of Marketing position - this is it. THE ROLE You will be the most senior marketer in the business. No layers above you. No dilution. You will own Bunsik end to end - but more importantly, you will shape how it scales through franchise. That means building more than marketing activity. It means building a repeatable, consistent and commercially effective brand model that franchise partners can execute without losing what makes Bunsik distinct. Alongside that, you will support marketing across the wider group - driving campaigns, activations and brand moments across Bullgogi, Maguro, Moida, Pochawa Grill and Gogi. Bunsik is the priority. Franchise is the focus. BUNSIK

Build a franchise-ready marketing model that balances brand consistency with local flexibility Create structured campaign calendars that franchise partners can execute easily Develop toolkits, templates and brand guidelines that remove ambiguity and drive consistency Ensure new franchise sites launch with impact - from pre-opening through to sustained local marketing Define how national campaigns translate into local execution Work closely with leadership to align marketing with franchise growth strategy Protect the brand as it scales - clarity, consistency and quality at every touchpoint

This is not support work. This is core to how Bunsik grows. THE DAY TO DAY

Own the Bunsik brand - strategy, tone of voice, campaigns, content and positioning Lead social media across Instagram, TikTok and Google with a clear focus on performance Run paid social and performance marketing to drive footfall and awareness Manage all external agencies across creative, digital, PR and production Lead new site launches with campaigns that generate real demand Drive group-wide campaigns and brand activations across the wider portfolio Build the foundations of CRM and loyalty to increase repeat visits Work closely with Operations, People and commercial leadership to ensure delivery on site

WHAT WE NEED FROM YOU

Senior marketing experience in QSR, fast casual or hospitality - essential Strong understanding of multi-site or franchise environments Proven ability to build brand systems, not just campaigns A track record in social and digital performance Experience managing agencies at a senior level Confidence to build structure and make decisions without a playbook Strong commercial instinct and focus on results Pace, ownership and clarity in how you operate

WHAT'S IN IT FOR YOU

Up to £65,000 base salary Performance bonus Hybrid working across HQ and sites Monday to Friday (with flexibility) – we measure outputs over input Direct influence on brand and commercial strategy Free and discounted food across all brands Clear path to Head of Marketing as the group scales

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