Senior Marketing Performance and Insights Manager

New Today

Build the engine that proves marketing drives growth. We're looking for a commercially sharp, technically strong marketing analytics leader to build and own our end-to-end marketing measurement capability. This is not just a reporting role. This is a strategic role, reporting directly to the Marketing Director, responsible for designing the frameworks, models, and data foundations that show, with clarity and credibility, how marketing drives incremental commercial performance. You will partner closely with Marketing, Data, Finance, and Commercial teams to create a single, trusted view of performance across brand, content, performance marketing, web and CRO, and CRM. If you're excited by building measurement infrastructure from scratch, influencing budget allocation decisions, and moving a business from channel metrics to true incrementality, this role is for you. What you'll be doing Marketing measurement strategy: Designing and implementing our overarching marketing performance framework. Defining KPIs, measurement principles, and governance standards. Aligning marketing metrics to commercial and financial outcomes. Attribution and incrementality: Leading and evolving last-touch and multi-touch attribution approaches. Designing incrementality testing (holdouts, geo tests, lift studi...
Apply
Location:
Bristol
Salary:
not provided
Job Type:
FullTime
Category:
Management & Consultancy

We found some similar jobs based on your search