Who we are

In a world where old school soft drinks, unnecessary food waste and outdated business practices are a thing of the past, DASH is at the forefront of a new wave of healthy soft drinks. We infuse our super tasty waters with real wonky fruit. That’s the bent, crushed, misshapen fruit that supermarkets say no to.
Finally, a drink to ???????????????? ???????????????? about. No sugar, no sweeteners, no worries.

DASH launched in 2017 and has quickly become the market leading brand in a category that has grown over 60% YoY in the UK. DASH has an industry-leading DTC platform, and in 2025 will sell 40 million cans in 20+ international markets with notable retailers including: Sainsbury’s, Tesco, Waitrose, Ocado and M&S.

We are incredibly proud to say that we are a Certified B Corporation. We always intend to use our business as a force for good, and now it’s official.

We’ve just been named one of The Times’ Best Small Places to Work 2025!

We’re on the lookout for a passionate and driven individual to take on a brand-new role within our expanding Sales team. This is your chance to own and shape our strategy in the convenience and forecourt sector, a space brimming with untapped potential and exciting growth opportunities.

You’ll be at the forefront of a dynamic market, building relationships, identifying new business, and driving performance in a key area of focus for our future. If you’re ready to make a real impact and thrive in a role where your ideas and initiative will be valued, we’d love to hear from you.

We’re looking for someone who...

• Is excited to lead the DASH charge in the world of Forecourts and Convenience – we’ve developed fantastic proof of concept in Grocery on-the-go spaces, and are keen to quickly expand our reach across F&C
• Has 5+ years of experience in the FMCG forecourts and convenience sector, and can demonstrate a strong track record of launching products in key F&C customers. Ideally they’d already have a good network of key contacts that they can engage with from the start
• Has a strong “hunter mindset” – this role is very much about winning new business across this excitingly diverse channel
• Is incredibly relationship-minded – able to build relationships quickly and effectively. We want someone who is most comfortable when they are with customers, growing the brand
• Will deliver our ambitious sales plans, while demonstrating strong P&L management and accountability
• Is a confident negotiator, capable of securing strong JBPs and business plans to ensure DASH continues to grow rapidly and maximises its potential in food service
• Can think outside the box in identifying growth opportunities for DASH, and the skills and confidence to make them happen
• Is entrepreneurially minded, and will be comfortable operating in a fast-moving, dynamic environment
• Is excited to sell DASH’s fantastic range of healthy soft drinks: someone who believes that soft drinks free from sugar and sweetener is the way forward to a healthier society
• Can live the DASH values and contribute to our team culture in a positive way

• Competitive salary and discretionary bonus
• Hybrid working with minimum three days in the office a week
• Consideration for share options (after 1 year service)
• 25 days holiday a year
• Subsidised public transport (Zones 1-2)
• Classpass and Headspace subscriptions
• Work phone
• Enhanced family-friendly policies
• Free tasty breakfast in the office
• Regular social events with the team
• Dynamic and supportive work environment
• As much DASH as you can drink!

Our commitment to diversity and inclusion:

DASH is committed to employing a diverse workforce and providing a supportive environment for employees from all backgrounds. All qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, disability or age. If there is anything we can do that will help you to submit an application and take part in the application process, please contact us first at HR@dash-water.com