About tonies:tonies is the world’s largest interactive audio platform for children with around 7.8 million Tonieboxes and more than 95 million Tonie figurines sold. The intuitive and award-winning audio system has changed the way young children play and learn independently with its child-safe, wireless, and screen-free approach. Tonieboxes have been activated in over 100 countries, the content portfolio includes more than 1,100 Tonies figurines in several languages. Since its inception, tonies has achieved significant milestones, including listing on the Frankfurt Stock Exchange in November 2021 as well as a globally present team of over 550 dedicated professionals operating from various countries.You as part of tonies:OverviewAt Tonies, we’re on a mission to bring the magic of audio to children everywhere. We are looking for an exceptional Senior National Sales Manager to act as the number two within our sales organisation, partnering closely with the Sales Director to drive the next phase of growth. This role combines hands‑on commercial ownership with strategic and analytical leadership. You will lead key retail relationships, shape our retail growth agenda and bring clarity through data to support decision‑making at the highest level.Your tasks and responsibilities will include:What you will own:1. Commercial Leadership & Account OwnershipOwn and develop key national retail and e‑commerce accountsLead commercial negotiations and customer planningDeliver against revenue, margin, and distribution targetsSupport execution of the overall retail and channel strategy2. Strategic Growth & Channel DevelopmentPartner with the Sales Director to define where and how we grow in RetailIdentify and size opportunities across:Grocery, specialty retail, and online marketplacesNew customers, channels, and geographiesDevelop business cases and translate strategy into execution3. Analytics, Forecasting & Commercial InsightOwn forecasting, budgeting, and performance tracking for RetailBuild robust frameworks, e.g. for customer and channel profitability, promotional effectiveness and ROIOptimise assortment, pricing, and promotional activity using dataTranslate data into clear insights and actions for leadership4. Team Leadership & Cross-Functional ImpactLine manage 1‑2 National Account ManagersAct as a key interface between sales, marketing, finance, and supply chainEnsure commercial plans are aligned with operational execution5. Deputy to Sales DirectorAct as a trusted second‑in‑commandRepresent the Sales Director in internal and external settingsLead projects and initiatives on their behalfStep in to run the function when requiredWhat we are looking for:ExperiencePrevious experience in FMCG / consumer goods sales or other commercial roles. Additional background in strategy roles or management consulting is a plus.Strong proven experience managing and growing national retail and/or e‑commerce accountsExperience in high‑growth, multi‑channel businesses preferredCapabilitiesStrong problem‑solving skills with a data‑driven mindset, able to move from data to insight to action quicklyStrong understanding of pricing, promotions, and customer economicsAdvanced Excel/ modelling capabilities (or equivalent)Ownership & DriveHigh level of ownership, pace, and ambitionComfortable operating in fast‑moving, less structured environmentsProactive in identifying and solving problemsLeadership & InfluenceCredible with senior stakeholders internally and externallyStrong communicatorLow ego, high impact leadership styleWhy This RoleTrue #2 position with real influence on strategy and executionHigh exposure to leadership and decision‑making in a high growth companyOpportunity to build a broad commercial skillset across retail and e‑commerceStrong pathway to Head of Sales / Commercial leadership rolesWhy tonies?Office -2 days a week in the London office (Tues & Thurs)Time Away – 30 days annual leave + bank holidays, paid sick leave, bereavement leave, volunteering day plus bank holiday swaps and more.Health & Wellbeing – Free Lunch on Tasty Tuesday, Private medical insurance via Vitality, mental health support with our Employee Assistance Program, life assurance (4× salary), free Calm subscription, Specsavers eye test voucherFinancial & Career Growth – Competitive salary, pension match up to 4%, £200 learning & development budget, and Babbel subscription.Family & Lifestyle Perks – Enhanced maternity & paternity leave, Tonies gifts for major life events, and exclusive staff discounts.Equity and DiversityAt tonies, we’re passionate about sparking imagination and joy in childhood—and that same energy drives how we build our team. We believe everyone should feel empowered to grow, contribute, and thrive, both at work and in life. That’s why it’s important for tonies to create an environment where all voices are heard, valued and respected, regardless of background or experience. Our stories, content, I&D Champion Group and tonies team are shaped by a wide range of perspectives, and we actively seek out individuals who bring fresh ideas and unique experiences to the table.Tonies is committed to fostering an inclusive and accessible experience for all candidates. If you need any accommodations to support you during the recruitment process, please contact your Recruitment Partner.The Recruitment ProcessIntro call with the People & Culture talent teamVirtual call with the Hiring ManagerCase study interviewFinal stage with general managerReady to join us? Apply today to help us create joyful moments for children and families worldwide. #J-18808-Ljbffr