Senior Product Marketing Manager

41 Days Old

As the largest fragrance only fragrance house in the world, we take pride in proactively shaping the future of the fragrance industry. We focus all our creativity, innovation, and energy into making fragrances and nothing else. CPL Aromas is home to some of the world’s leading perfumers, and we’re trusted by top brands to translate their creative vision into beautiful scents. We provide career and development opportunities for talented individuals across a range of disciplines – from all support functions to customer facing roles. A job at CPL Aromas promises a unique career path for anyone with a passion for the world of fragrance. With operations all over the world, we celebrate a diverse range of cultures at CPL Aromas and, we offer equal opportunities and flexibilities. Reports To Marketing Manager Job Purpose Will use their market research, analysis, and knowledge of the sales objectives to lead the marketing strategy and planning and oversee the production of all promotional materials and marketing campaigns. Tasks and Responsibilities This role is for a maternity cover. Marketing Strategy & Leadership
Provide excellent leadership to the Marketing Team supporting strategic objectives of UK Division Leverage superior market understanding to provide input into UK Division Strategy as Member of UK Management Team Define marketing strategy in line with commercial strategy Lead strategic marketing activities to support commercialization of new innovations and products to drive profitable growth Ensure UK Marketing activity is consistent with CPL Branding and Positioning Share regular updates on new trends and opportunities with Global Management Team
Market Insights
Develop superior market insights to achieve strategic commercial targets Responsible for analysing market dynamics, developing deep understanding of customer brands and strategies in the region Become the regional expert for assigned category(s) or countries, through analysis of customer launches and trends, market /brands figures, and competitive landscape intelligence Develop an in-depth understanding of category consumer trends and future needs scenarios at a regional level, including gap analysis, competitors and market intelligence Translate market knowledge and brand understanding into opportunities for our regional and global customers
Innovation
Define unmet needs and new trends impacting business dynamics by providing local market justification and requirements Provide guidance on relevance of new innovations for the areas of responsibilities Partner with R&D and Innovation Project Management to deliver customer presentations on new technologies to target customers
Client Interaction
Partner with commercial and technical teams to identify growth opportunities with target accounts Develop strong strategic alliances internally and externally to enable a seamless and successful product innovation process Work closely with internal stakeholders (Perfumery; Evaluation; R&D; Sales), throughout the process to ensure timelines and client expectation will be met Provide inspiration and innovative thinking to develop relevant concepts/insights and support new winning fragrance creations Develop excellent presentations to inspire both internal and external customers in the region Translate cross category market trends and consumer lifestyle into relevant product and brand concepts Partner with commercial team on core listing initiatives for key customers
Skills And Attributes Required
Have a Degree in Marketing or related areas Have a Strong knowledge of the UK market Be able to think creatively as well as commercially on behalf of our customers Excellent presentation writing and presenting skills Be a Competent Manager with people management skills Be Creative Be Inspiring Have a Passion for fragrances
All qualified applicants will be considered for employment irrespective of race, ethnicity, national origin, religion, age, sex, gender identity or disability status. Due to large volume of applications, we are only able to contact applicants who meet the role requirements. The salary package offer will only be discussed with the final candidate, based on the individual’s relevant experience and skills. Should your skills and experience fit the above criteria, please click apply link to submit your application. #J-18808-Ljbffr
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Location:
Bishop's Stortford
Job Type:
FullTime

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