Senior Social Media Executive (Rolling 6-month FTC) – Sports, Entertainment & Lifestyle

Location: Hybrid (London)

Salary: £32,000–£38,000 (pro rata)

Contract: Rolling 6-month Fixed-Term Contract

About The Goat Agency (Part of WPP Media)

Goat is a global leader in influencer marketing. Since 2015, we’ve delivered award-winning social campaigns across 70+ countries, helping brands achieve measurable results through social media.

With 650+ social natives worldwide, we build full-funnel influencer and social campaigns powered by data-led insights (tracking 100,000+ influencers) and delivered through best-in-class strategy, creative, paid media and optimisation.

The role

We’re looking for a proactive, creative Senior Social Media Executive to support the development and delivery of social content and community activity across a major sports and entertainment account, within a wider portfolio. You’ll help bring channel plans to life with platform-optimised content, strong copywriting and a detail-focused approach to publishing and reporting.

We welcome applicants from all backgrounds. Experience in Sports, Entertainment or Consumer Goods is preferred, but it is not required to apply.

Key responsibilities

• Support the planning and delivery of social media activity across key platforms (e.g., Instagram, TikTok, X, YouTube, Facebook), tailored to audience and channel objectives.
• Create and adapt high-quality content: captions, stories/reels concepts, social-first visuals and basic motion assets (where relevant), ensuring brand consistency and platform best practice.
• Manage day-to-day community engagement: monitoring, responding/escalating, and helping build a positive, active community.
• Track and report on performance (reach, engagement, video metrics, growth, click-through), translating data into clear actions and optimisation ideas.
• Stay up to date with platform changes, trends and emerging formats; share insights with the team to improve output.
• Collaborate closely with creatives, strategists, account teams and wider specialists to deliver against timelines and client expectations.
• Support campaign delivery, including briefing, scheduling, approvals and quality control.

About you

• Experience in a social media role (agency or in-house) with evidence of delivering strong, on-brand content and community outcomes.
• Excellent copywriting skills with an eye for tone of voice and detail.
• Confident creating social assets (e.g., Canva/Adobe; basic editing is a plus) and understanding what “good” looks like across platforms.
• Comfortable working with analytics and performance reporting; you take a data-informed approach to iteration.
• Organised, reliable and able to manage multiple workstreams in a fast-paced environment.
• Interest in culture-led, audience-first work; category exposure to Sports, Entertainment and/or Consumer Goods is advantageous but not essential.